The owner of Loco Tequila is Juan Pablo ‘JP' Torre-Padilla, who founded the company along with his uncle and a couple of friends. As an expert sommelier and brewer, JP brings a wealth of knowledge and experience to the tequila industry. His passion for creating a unique and exceptional product is evident in the way Loco Tequila stands out from the crowd.
JP's vision for Loco Tequila goes beyond just producing another tequila brand. He wanted to break the mold and challenge the norms of the industry. The name “loco,” meaning crazy or misfit, reflects this desire to celebrate pioneers and characters who have defied conventions. It is a tribute to those who have dared to be different and have made their mark by thinking outside the box.
What sets Loco Tequila apart is its commitment to producing an unadulterated and pure tequila. While some brands may cut corners or use additives to enhance flavors, Loco Tequila takes a different approach. JP and his team believe in showcasing the true essence of tequila, allowing the natural flavors and characteristics to shine through. This dedication to authenticity and quality elevates Loco Tequila to a whole new level.
As an owner, JP is deeply involved in every aspect of the business. He is not just a figurehead but an active participant in the production process. He personally oversees the sourcing of the agave plants, ensuring that only the finest and most flavorful ones are selected. JP also works closely with the distillers, using his expertise to guide the production methods and ensure that the tequila maintains its exceptional quality.
Being a sommelier and brewer, JP brings a unique perspective to the tequila industry. He understands the intricacies of flavor profiles, the importance of balance, and the art of creating a memorable drinking experience. This expertise allows him to create tequila that not only tastes great but also appeals to the discerning palates of tequila connoisseurs.
In addition to his technical knowledge, JP's personal experiences and passion for tequila play a significant role in shaping Loco Tequila. He has traveled extensively throughout Mexico, visiting distilleries, and immersing himself in the culture and traditions of tequila production. These experiences have deepened his understanding and appreciation for the craft, inspiring him to create a tequila that captures the spirit and essence of Mexico.
JP Torre-Padilla is the driving force behind Loco Tequila. His dedication, expertise, and passion for tequila have made Loco Tequila a brand that stands out in the industry. Through his commitment to authenticity, quality, and innovation, JP continues to push the boundaries and redefine what a great tequila can be.