Gallo Winery, a family-owned company with a rich history in the wine industry, saw the potential in Barefoot Wine and recognized its appeal to a wide range of consumers. The decision to acquire Barefoot Cellars was a strategic move by Gallo to expand its portfolio and tap into the market for affordable, easy-drinking wines.
In my personal experience, I have seen Barefoot Wine on the shelves of numerous wine shops, supermarkets, and restaurants. Its vibrant and eye-catching labels, coupled with its reputation for value and quality, have made it a go-to choice for many wine enthusiasts. I have also had the opportunity to taste several wines from the Barefoot range and found them to be enjoyable and well-made for their price point.
The acquisition of Barefoot Wine by Gallo Winery has undoubtedly contributed to the brand's continued success and widespread availability. Gallo's extensive distribution network and marketing expertise have helped expand Barefoot's reach both domestically and internationally. It is not uncommon to find Barefoot Wine being served at social gatherings, parties, and even weddings, where its affordable price and crowd-pleasing style make it a popular choice.
Despite its acquisition by Gallo, the founders of Barefoot Cellars, Michael Houlihan and Bonnie Harvey, have remained involved with the brand and continue to play a role in its development. This continuity has helped preserve the essence of Barefoot Wine and maintain its connection to its roots.