La Luna Mezcal is owned by Salvador Chavez, who was born in Michoacan, Mexico, and later moved to Sonoma, California as a teenager. Salvador's family has a rich heritage in mezcal production and they also produce local cheeses. In 2017, Salvador decided to return to his family's roots and began importing and producing mezcal.
Salvador's journey into the world of mezcal is deeply personal. Growing up in Sonoma, he was exposed to the vibrant food and beverage culture of the region. This upbringing fostered his passion for fine beverages and led him to explore the world of wine and beer, eventually becoming an expert sommelier and brewer.
However, despite his success in the wine and beer industry, Salvador felt a strong pull to reconnect with his Mexican heritage. He wanted to honor his family's traditions and share the incredible flavors of mezcal with the world. This desire led him to establish La Luna Mezcal.
Salvador's family plays an integral role in the operations of La Luna Mezcal. They bring generations of knowledge and expertise in producing mezcal, ensuring that the spirit is crafted with the utmost care and respect for tradition. Their experience in producing local cheeses also brings a unique perspective to the brand, as they understand the importance of quality ingredients and artisanal craftsmanship.
One of the things that sets La Luna Mezcal apart is Salvador's commitment to sustainability and supporting local communities. He works closely with small-scale mezcal producers in Mexico, ensuring that they are paid fair prices for their work and that their traditional methods are preserved. This not only helps to preserve the cultural heritage of mezcal production but also ensures that the spirit is made with the highest quality ingredients and techniques.
Salvador's passion for mezcal is infectious, and he is dedicated to educating others about the spirit. He believes that mezcal is more than just a drink; it is a celebration of Mexican culture and tradition. Through La Luna Mezcal, Salvador hopes to share this rich heritage with people around the world, allowing them to experience the unique flavors and aromas of this artisanal spirit.
La Luna Mezcal is owned by Salvador Chavez, a passionate individual who has deep roots in both Mexico and California. His commitment to preserving tradition, supporting local communities, and sharing the flavors of mezcal with the world sets La Luna Mezcal apart in the spirits industry.