Lost Craft beer is owned by Balraj Jutla and Shehan De Silva, two individuals who embarked on their craft beer journey together seven years ago. Their shared passion for brewing and their desire to create a standout product in a crowded marketplace led them to establish Lost Craft.
Balraj Jutla and Shehan De Silva are not only business partners but also friends who have a deep understanding of the craft beer industry. They recognized that in order to succeed and stand out in a crowded marketplace, they needed to offer something unique and of exceptional quality.
One of the ways they achieved this was by focusing on the brewing process itself. Balraj and Shehan are both experienced brewers, and they used their expertise to create high-quality craft beers that would appeal to a wide range of consumers. They experimented with different ingredients, flavors, and brewing techniques to develop a portfolio of distinctive and delicious beers.
Another aspect that sets Lost Craft apart is their commitment to innovation and creativity. Balraj and Shehan are constantly pushing the boundaries of what craft beer can be, always seeking new flavors and styles to introduce to their customers. This dedication to innovation has allowed Lost Craft to stay ahead of trends in the craft beer industry and maintain their position as a standout brand.
In addition to their focus on quality and innovation, Balraj and Shehan also understood the importance of branding and marketing in a crowded marketplace. They knew that to capture the attention of consumers, they needed a strong brand identity and a compelling story behind their beers.
Lost Craft's branding is sleek and modern, with eye-catching labels that reflect the unique flavors and characteristics of each beer. They have also utilized social media and other marketing channels to engage with their target audience and build a loyal customer base.
Furthermore, Balraj and Shehan have actively sought out partnerships and collaborations with other like-minded businesses and individuals in the craft beer industry. By collaborating with local breweries and even international brewers, Lost Craft has been able to create limited-edition beers that generate buzz and excitement among craft beer enthusiasts.
Balraj and Shehan's dedication to their craft and their relentless pursuit of excellence have undoubtedly contributed to Lost Craft's success and its ability to stand out in a crowded marketplace. Their passion for brewing and their commitment to quality, innovation, branding, and collaboration have helped them carve out a unique space in the craft beer industry.