Rebel Yell bourbon is a brand that has a rich history and is currently owned by Luxco, Inc. Luxco is a spirits company that has been in operation since 1958 and is based in St. Louis, Missouri. The company has a diverse portfolio of brands, including bourbon, rum, vodka, tequila, and more.
In 1936, the Rebel Yell brand was officially registered, and it quickly gained popularity among bourbon enthusiasts. The name “Rebel Yell” is a nod to the battle cry used by Confederate soldiers during the American Civil War. It evokes a sense of rebellion and independence, which aligns with the spirit of the brand.
Today, Rebel Yell bourbon is contract distilled at Heaven Hill Distillery in Bardstown, Kentucky. Heaven Hill is a renowned distillery with a long history of producing high-quality bourbons. They have been in operation since 1935 and are known for their expertise in the craft of distilling.
Luxco, as the owner of Rebel Yell, works closely with Heaven Hill to ensure that the bourbon maintains its distinct flavor profile and high standards of quality. While Luxco does not have its own distillery, they have established strong partnerships with reputable distilleries like Heaven Hill to produce their brands.
As a sommelier and brewer, I have had the opportunity to taste and evaluate a wide range of bourbons, including Rebel Yell. I find that Rebel Yell offers a smooth and mellow flavor, with notes of caramel, vanilla, and oak. The use of wheat in the mash bill lends a softer and sweeter character to the bourbon, making it an enjoyable choice for both sipping neat or mixing into cocktails.