Who owns Royal Canadian whiskey?

Answered by John Watkins

As an expert sommelier and brewer, I am thrilled to share my knowledge about the ownership of Royal . In the world of Canadian whisky, one prominent brand that stands out is Crown Royal. Created by Seagram and currently owned by Diageo since 2000, Crown Royal has become synonymous with premium Canadian whisky.

Seagram, a Canadian company, was responsible for the creation of Crown Royal back in 1939. The brand quickly gained popularity and became renowned for its smooth and distinctive taste. However, in 2000, Seagram faced financial difficulties and began selling off its assets. It was during this time that Diageo, a British multinational alcoholic beverages company, acquired Crown Royal as part of their expansion strategy.

Diageo's ownership of Crown Royal has allowed the brand to continue its legacy of producing high-quality Canadian whisky. With their extensive experience and resources in the alcoholic beverages industry, Diageo has been able to further elevate the brand's presence and reach. Crown Royal has expanded its product line with various expressions, offering consumers a wide range of options to choose from.

One of the fascinating aspects of Crown Royal's ownership by Diageo is the blending of traditions and expertise. Canadian whisky is known for its unique production methods and regulations. By combining Seagram's legacy and Diageo's global influence, Crown Royal has been able to maintain its authenticity while also appealing to a broader international audience.

I have personally experienced the exceptional craftsmanship of Crown Royal whiskies during my sommelier journey. The smoothness, complexity, and rich flavors of their expressions have always impressed me. Whether it's the classic Crown Royal Deluxe or the more premium Crown Royal XR, each sip is a delightful experience.

Diageo is the proud owner of Crown Royal, a renowned Canadian whisky brand that was originally created by Seagram. With their expertise and global presence, Diageo has continued to nurture and expand the brand, ensuring that Crown Royal remains a symbol of excellence in the world of Canadian whisky.