Eagle Rare is a bourbon brand that is not afraid to embrace change and constantly evolve. One significant change in the brand's history is the adjustment of the bottling proof. Initially, Eagle Rare was introduced as a 101-proof bourbon. However, in 2005, the decision was made to lower the proof to 90. This change was likely made to appeal to a wider range of consumers who may prefer a slightly lower alcohol content in their bourbon.
Another notable change in Eagle Rare's identity is its shift towards marketing itself as a single barrel bourbon. This distinction sets it apart from other bourbons that are often blends of multiple barrels. By focusing on single barrel production, Eagle Rare aims to highlight the unique characteristics and flavors that can be found in each individual barrel. This approach appeals to bourbon enthusiasts who appreciate the nuances and variations that can arise from barrel to barrel.
In 2012, Eagle Rare underwent a bottle redesign, which included relocating the 10-year age statement from the front of the bottle to the back. This change may have been driven by a desire to present a more cohesive and visually appealing design. By moving the age statement to the back, it allows the front of the bottle to showcase other branding elements and artwork that can help differentiate Eagle Rare from its competitors.
The decision to make these changes demonstrates Eagle Rare's commitment to staying relevant in a highly competitive market. By adapting its proof, emphasizing single barrel production, and revamping its bottle design, Eagle Rare is able to maintain a fresh and dynamic image that captures the attention of both seasoned bourbon connoisseurs and newcomers to the spirit.
Personally, I appreciate the willingness of Eagle Rare to experiment and adapt. As a sommelier and brewer, I have encountered numerous brands that have remained stagnant over the years, failing to evolve with changing consumer preferences. In contrast, Eagle Rare's willingness to embrace change shows a commitment to continuously improving and refining their product.
Furthermore, the decision to market themselves as a single barrel bourbon resonates with me as both a professional and a consumer. Single barrel bourbons offer a level of complexity and uniqueness that can be truly captivating. Each barrel has its own distinct character, influenced by factors such as aging conditions and wood characteristics. For someone who appreciates the artistry and craftsmanship behind spirits, this attention to detail is highly appealing.
The changes in Eagle Rare's bottling proof, emphasis on single barrel production, and bottle redesign all contribute to its distinctiveness in the bourbon market. These modifications demonstrate the brand's commitment to quality, innovation, and staying ahead of the curve. By continually evolving and adapting, Eagle Rare ensures that it remains a standout choice for bourbon enthusiasts seeking something different and memorable.