Why do people drink Manischewitz?

Answered by Robert Golston

People drink Manischewitz for a variety of reasons, and it's important to understand the cultural and historical context behind this choice. Manischewitz has become synonymous with Passover Seders for many Jewish families, and its popularity can be attributed to several factors.

1. Tradition and Cultural Significance: Passover Seders are all about tradition, and Manischewitz wine has become deeply ingrained in Jewish culture. For generations, families have come together to celebrate the holiday and retell the story of the Jews' liberation from slavery in Egypt. Manischewitz, with its rich history and association with the Seder, has become a symbol of this tradition.

2. Familiarity and Nostalgia: Many people grew up with Manischewitz as a staple at their family Seders. It is often the wine that parents and grandparents served, creating a sense of nostalgia and familiarity. This connection to childhood memories and family gatherings can make Manischewitz an emotionally resonant choice.

3. Accessibility and Availability: Manischewitz is widely available in grocery stores and liquor shops, making it easily accessible to those seeking a kosher wine option for Passover. Its widespread distribution and affordability make it a convenient choice for many families.

4. Sweetness and Palatability: Manischewitz is known for its sweet and fruity flavor profile. The use of Concord grapes and added sugar gives the wine a distinct and approachable taste that appeals to a wide range of palates. This sweetness can make it more enjoyable for those who are not regular wine drinkers or prefer sweeter beverages.

5. Symbolism and Ritual: Passover Seders are filled with symbolic foods and rituals, and Manischewitz wine plays a specific role in this context. The four cups of wine consumed during the Seder represent different aspects of the Exodus story. Manischewitz, with its characteristic sweetness, is often chosen to represent the joy and sweetness of freedom after the bitterness of slavery.

6. Dietary Observance: Manischewitz is kosher for Passover, meaning it adheres to the dietary restrictions outlined in Jewish law for the holiday. It is produced under strict supervision and follows specific guidelines to ensure its kosher status. This makes it a suitable choice for those who adhere to the dietary observances of Passover.

7. Community and Connection: Sharing a bottle of Manischewitz with loved ones during the Seder can foster a sense of community and connection. It is a way to honor and celebrate shared traditions, creating a bond between family members and generations.

Personal experience: Growing up in a Jewish household, I have witnessed the significance of Manischewitz wine during Passover Seders firsthand. The familiar taste and association with the holiday make it a comforting and meaningful choice for many. While I have developed a taste for drier wines over the years, I still appreciate the role that Manischewitz plays in connecting me to my cultural heritage and family traditions.

The reasons why people drink Manischewitz wine are multifaceted. Its deep-rooted cultural significance, accessibility, sweet flavor profile, symbolic role in the Seder, and adherence to dietary observances all contribute to its popularity. For many, enjoying a glass of Manischewitz during Passover is not just about the wine itself, but about embracing tradition, fostering connection, and celebrating a shared history.