Why do they drink Coors Banquet on Yellowstone?

Answered by Jesse Garza

As an expert sommelier and brewer, I have often pondered the question of why Coors Banquet is the of choice on the hit TV show Yellowstone. After delving into the show's narrative, characters, and overall atmosphere, it becomes clear that the choice of Coors Banquet as the preferred is a deliberate and fitting one.

First and foremost, the show's setting plays a significant role in the choice of Coors Banquet. Set in the breathtaking landscapes of Montana, Wyoming, and Yellowstone National Park, the show captures the ruggedness and wild beauty of the American West. Coors Banquet, with its rich heritage dating back to the 19th century, embodies the spirit of the West. It evokes images of cowboys, saloons, and wide-open spaces. The classic and timeless nature of Coors Banquet aligns perfectly with the show's emphasis on tradition, honor, and the untamed spirit of the frontier.

Furthermore, the characters on Yellowstone are deeply entrenched in the ranching and cowboy culture. They live and breathe the land, working tirelessly to protect their legacy and maintain their way of life. Coors Banquet, with its crisp and refreshing taste, offers a moment of respite and relaxation for these hardworking individuals. It represents a well-deserved reward after a long day of wrangling cattle, riding horses, and battling the elements. Coors Banquet becomes a symbol of camaraderie and celebration, shared among friends and family, as they gather around the campfire or enjoy a moment of downtime at the ranch.

In addition to its thematic fit, Coors Banquet's partnership with Yellowstone makes perfect business sense. The show has gained a massive following with a loyal fan base, and incorporating Coors Banquet as the official beer only enhances the show's authenticity and realism. This partnership allows Coors Banquet to tap into the show's fan base, reaching millions of viewers who are captivated by the world of Yellowstone. It's a win-win situation, as the show gains a trusted and recognized brand to add to its realism, while Coors Banquet gains exposure and association with a wildly popular TV series.

From a personal standpoint, I can attest to the appeal of Coors Banquet in a Western-inspired setting. As a brewer, I have had the opportunity to taste and analyze a wide range of beers, and Coors Banquet stands out with its crisp and clean flavor profile. It's a beer that can be enjoyed in any setting, but there's something special about sipping a cold Coors Banquet while surrounded by the rugged beauty of the West. It's a beer that effortlessly brings to mind images of wide-open plains, majestic mountains, and the untamed spirit of the frontier.

To sum it up, the choice of Coors Banquet as the beer of choice on Yellowstone is a well-thought-out decision that aligns with the show's setting, characters, and overall atmosphere. It captures the essence of the American West and provides a refreshing and authentic experience for both the characters and the viewers. The partnership between Coors Banquet and Yellowstone further solidifies the show's realism and provides a mutually beneficial opportunity for both parties. So, the next time you raise a glass of Coors Banquet while watching Yellowstone, take a moment to savor the taste and appreciate the seamless integration of beer and storytelling.