1800 Tequila gets its name from the significant year in the history of tequila production. In 1800, tequila was first aged in oak casks, which revolutionized the way tequila was made and gave it a distinct flavor profile. The Beckmann Family, who own 1800 Tequila along with the renowned Jose Cuervo brand, chose to honor this milestone in tequila history by naming their brand “1800.”
The decision to name the brand after the year 1800 serves as a tribute to the tradition and craftsmanship that goes into producing this premium tequila. By paying homage to the origins of tequila aging, 1800 Tequila aims to capture the essence of the rich history and heritage of Mexican tequila production.
The name “1800” also evokes a sense of timelessness and sophistication. It suggests that the tequila has been perfected over centuries, embodying the expertise and care passed down through generations. This notion of a long-standing legacy is important in the world of tequila, as it highlights the brand's commitment to producing high-quality spirits.
Furthermore, the name “1800” has a certain international appeal. It is simple, concise, and easy to remember, making it accessible to consumers both in Mexico and around the world. The Beckmann Family recognized the importance of creating a brand name that would resonate with a global audience, and “1800” achieves just that.
In addition to its historical significance and global appeal, the name “1800” also serves as a marketing tool. It creates a sense of curiosity and intrigue, prompting consumers to wonder about the story behind the name and sparking their interest in trying the tequila. This clever branding strategy helps to differentiate 1800 Tequila from its competitors and build a strong brand image.
The name “1800” is a nod to the origins of tequila aging, a symbol of tradition and craftsmanship, and a marketing tool that captures the attention of consumers. It encapsulates the essence of 1800 Tequila – a brand that celebrates the rich history of tequila production while offering a premium and sophisticated drinking experience.