Why is Clase Azul Ultra so expensive?

Answered by Brandon Riddell

Clase Azul Ultra is renowned for its exorbitant price tag, and there are several factors that contribute to its high cost. One of the primary reasons behind its exclusivity is the tremendous amount of time and effort that goes into creating this collection. Clase Azul commissioned 15 exceptionally talented Mexican artists to design a unique bottle for each edition, making it a one-of-a-kind piece of art.

The process of creating Clase Azul Ultra starts with selecting the finest, handpicked agave plants from the highlands of Jalisco, Mexico. These agaves are matured for a minimum of nine years before they are harvested. The long maturation period allows the agaves to develop complex flavors and sugars, resulting in a more refined and premium .

After the agaves are harvested, they are cooked in traditional stone ovens and then crushed to extract their juices. This is fermented using a proprietary strain, which lends unique flavors and aromas to the tequila. The fermentation process takes several days to complete, allowing the flavors to develop and intensify.

Once fermentation is complete, the tequila is distilled twice in copper pot stills. Copper is favored for its ability to remove impurities and produce a smoother and more refined spirit. The distillation process is a meticulous and time-consuming task that requires expertise and precision.

After distillation, the tequila is aged in carefully selected, handcrafted oak . The barrels are charred to varying degrees, imparting distinct flavors and aromas to the tequila. The aging process can take several years, during which the tequila develops complexity, depth, and richness.

In addition to the intricate production process, the packaging of Clase Azul Ultra also contributes to its high price. Each bottle is handcrafted and adorned with 24-karat gold accents, adding a touch of luxury and opulence. The attention to detail in the bottle design, combined with the unique artwork created by Mexican artists, further enhances its exclusivity and value.

Furthermore, the limited availability of Clase Azul Ultra also plays a significant role in its high price. The collection is produced in small batches, ensuring that only a limited number of bottles are available. This scarcity creates a sense of rarity and desirability among collectors and enthusiasts, driving up the demand and consequently the price.

Clase Azul Ultra's hefty price tag is justified by the meticulous production process, the unique bottle designs created by Mexican artists, the luxurious packaging, and the limited availability. The combination of these factors contributes to its exclusivity and makes it a highly sought-after and prized tequila collection.