Why is it called a Negroni?

Answered by Amado Berg

The cocktail is named after Count Camillo Negroni, a fascinating figure who played a significant role in its creation. It all began in the early 20th century, specifically in 1919, in Florence, Italy. Count Negroni was a well-traveled and sophisticated gentleman, known for his love of fine and adventurous palate.

Legend has it that Count Negroni walked into the famous Caffè Casoni in Florence and requested an Americano cocktail with a twist. The Americano, a popular drink at the time, consisted of Campari, sweet , and club . However, the Count wanted something stronger and more flavorful, so he asked the bartender, Fosco Scarselli, to replace the club soda with .

This simple modification transformed the Americano into a new and exciting concoction. It became an instant hit, capturing the attention of the local patrons who admired the Count's boldness and taste for adventure. As the popularity of the drink grew, people started referring to it as the “Negroni.”

Interestingly, the Count's influence extended beyond the creation of the cocktail itself. In 1919, the same year the Negroni was born, the Negroni Distillery was established in Treviso, Italy. This distillery produced a bottled version of the Negroni cocktail, known as Antico Negroni, which quickly became a success. The Negroni Distillery still produces Antico Negroni to this day, staying true to its original recipe and capturing the essence of the iconic cocktail.

The name “Negroni” has since become synonymous with the cocktail, representing its rich history and the Count's adventurous spirit. It serves as a tribute to the man who boldly experimented with flavors and created a drink that continues to be celebrated worldwide.

The Negroni's name carries a certain charm and elegance, much like the cocktail itself. It has become a symbol of sophistication and refined taste, evoking images of a bygone era when cocktail culture was at its peak. The Negroni is a testament to the enduring power of a well-crafted drink and the influence of individuals who dare to push the boundaries of tradition.

The Negroni's name is a nod to Count Camillo Negroni and his role in its creation. It serves as a reminder of the cocktail's origins and the captivating story behind its rise to fame. So, the next time you sip on a Negroni, take a moment to appreciate the Count's adventurous spirit and the legacy he left behind in the form of this timeless and beloved cocktail.