Why is it called Tequila Ocho?

Answered by James Porterfield

Ocho gets its name from a combination of factors that are rooted in both tradition and serendipity. The name “Ocho” is derived from the Spanish word for “eight,” and there are several reasons why this number holds significance for the tequila.

Firstly, it takes eight kilos of agave to produce just one liter of Ocho tequila. This is quite a high ratio compared to other tequila brands, which typically require less agave to produce the same amount of spirit. The use of eight kilos of agave highlights the dedication and commitment of the Camarenas family, who have been making tequila for eight decades now. It shows their emphasis on quality and ensuring that only the best agave is used in the production process.

The number eight also holds significance in the story behind the selection of Ocho as the final name for this tequila. Tomas Estes, a renowned tequila expert and distiller, tasted eight different samples from the Camarenas family before making his decision. Each sample represented one of the eight siblings who make up the Camarenas family, further emphasizing the importance of the number eight in the brand's identity.

Furthermore, the fact that the Camarenas family has been making tequila for eight decades is a testament to their expertise and experience in the industry. This long-standing tradition and commitment to quality have undoubtedly influenced the taste and reputation of Tequila Ocho.

The name “Ocho” not only serves as a representation of the Camarenas family's history and dedication, but it also evokes a sense of exclusivity and uniqueness. The number eight is often associated with luck and prosperity in many cultures, and this connotation adds to the allure and appeal of Tequila Ocho.

In my personal experience as a sommelier and brewer, I have found that the story and name behind a spirit can greatly impact its perception and desirability. When customers learn about the significance of the number eight in Tequila Ocho, it adds a layer of intrigue and appreciation for the craftsmanship and attention to detail that goes into its production.

The name Tequila Ocho is a perfect representation of the brand's history, values, and commitment to producing exceptional tequila. The use of eight kilos of agave, the eight siblings of the Camarenas family, and their eight decades of tequila making all contribute to the unique and memorable identity of Ocho.