The reason behind Jack Daniel's being called “Number 7” can be traced back to the government registration of Daniel's distillery. In order to understand this, we need to delve into the history of the brand.
Jack Daniel's is a famous American whiskey brand that was established by Jasper Newton “Jack” Daniel in the late 19th century. The distillery where the whiskey was produced was located in Lynchburg, Tennessee. During that time, it was common for distilleries to be assigned a registration number by the government for tax and legal purposes.
According to Daniel's biographer, the original registration number assigned to his distillery was “Old No. 7”. This number was given to him by the government authorities as a means of identification and record-keeping. It is important to note that this number did not have any particular significance or meaning behind it initially.
However, the story takes an interesting turn when the federal government decided to redraw the district boundaries. As a result of this, Daniel's distillery was no longer part of district 4 but became part of district 5. With this change, Daniel was required to update his registration number to reflect the new district. Consequently, his registration number changed from “Old No. 7” to “Number 16”.
Despite the change in the registration number, Jack Daniel's continued to be known as “Old No. 7” among its loyal customers and enthusiasts. The brand had become so synonymous with this number that it became an integral part of its identity. The original “Number 7” designation became a cherished symbol of the brand's rich history and tradition.
It is worth mentioning that the exact reason behind the selection of “Old No. 7” as the original registration number remains unclear. Some speculate that it may have been a random assignment, while others believe it could have been influenced by the lucky number 7, which holds significance in various cultures and traditions.
Regardless of its origins, the “Old No. 7” label has become an iconic symbol for Jack Daniel's and has contributed to its brand recognition and reputation. The number 7 is often associated with luck, perfection, and excellence, which align well with the brand's commitment to producing high-quality whiskey.
Jack Daniel's is called “Number 7” due to the original government registration number assigned to Daniel's distillery. This number, “Old No. 7,” became deeply ingrained in the brand's identity and continues to be a beloved and recognizable symbol to this day.