Kendall Jenner's tequila is called 818 as a tribute to her hometown of Calabasas in the San Fernando Valley of Los Angeles. The number 818 represents the area code for this region, and it holds a special significance for Jenner as she has lived there her entire life. By naming her tequila after her hometown's area code, she is paying homage to her roots and the place that shaped her.
The decision to use the name 818 for her tequila also reflects the growing trend of celebrities and influencers entering the alcohol industry. Many of them choose to create their own brands and use their personal stories or connections to make them stand out. In this case, Jenner's connection to Calabasas and the 818 area code adds a personal touch to her tequila brand.
Furthermore, the choice to name the tequila after her hometown also adds a sense of authenticity and credibility to the product. Calabasas is known for its association with luxury and the entertainment industry, and by linking her tequila to this location, Jenner is positioning it as a high-quality and sophisticated spirit.
The use of the number 818 in the name also adds a sense of exclusivity and uniqueness. It sets the tequila apart from other brands and creates a memorable and distinctive identity. By incorporating her personal connection to Calabasas, Jenner is not only creating a brand but also telling a story. This can resonate with consumers who are looking for a more meaningful and authentic experience when choosing a tequila.
In addition, the choice to name the tequila 818 showcases the cross-cultural influence in the alcohol industry. While tequila is traditionally associated with Mexico, Jenner's brand embraces her American roots. This blend of cultures is becoming increasingly common in the alcohol industry, as brands seek to appeal to a global audience and create products that reflect diverse influences.
The name 818 for Kendall Jenner's tequila is a reflection of her personal connection to her hometown of Calabasas and the San Fernando Valley. It adds a sense of authenticity and exclusivity to the brand, while also embracing the cross-cultural influences that shape the alcohol industry. By incorporating her personal story into the name, Jenner creates a unique and memorable tequila brand with a strong sense of identity.