As an expert sommelier and brewer, I can assure you that the cost of producing a New England IPA (NEIPA) is primarily driven by the hops used in the brewing process. NEIPAs are known for their bold, juicy flavors and aromas, which are achieved by using a significant amount of hops, often double the amount found in traditional American IPAs.
Hops are an essential ingredient in brewing beer, contributing bitterness, aroma, and flavor. In the case of NEIPAs, brewers are not only using a larger quantity of hops but also opting for higher-priced varietals. These specific hops impart the distinctive tropical fruit flavors that define the style and set it apart from its West Coast counterparts.
The choice of hops in NEIPAs is crucial to achieving that characteristic juicy and hazy appearance. Hops like Citra, Mosaic, Galaxy, and Amarillo are popular choices due to their tropical, citrusy, and stone fruit notes. However, these hops tend to be more expensive compared to other varieties, adding to the overall cost of brewing a NEIPA.
Additionally, the process of dry-hopping, which is common in NEIPA production, further increases the hop usage. Dry-hopping involves adding hops directly to the beer during fermentation or after primary fermentation has completed. This technique enhances the hop aroma and flavor, resulting in a more intense hop character.
Moreover, the haze in NEIPAs is achieved by using adjuncts like flaked oats and wheat, which contribute to the soft, creamy mouthfeel and the cloudy appearance of the beer. These adjuncts also add to the cost of production, as they require additional ingredients and processing steps.
Another factor that contributes to the higher price point of NEIPAs is the labor-intensive nature of brewing this style. Achieving the desired hop flavors and haze requires careful attention to detail and precise brewing techniques. Brewers often spend more time and effort in the brewing process, including hop selection, hopping techniques, and managing the fermentation to achieve the desired flavor profile.
Furthermore, the popularity of NEIPAs has led to increased demand, which can drive up the price of the beer. Craft beer enthusiasts are willing to pay a premium for these sought-after, flavor-packed brews. The limited availability and high demand for NEIPAs can also lead to higher prices in the market.
The higher price point of NEIPAs can be attributed to the use of a larger quantity of hops, particularly higher-priced varietals, to achieve the distinct juicy tropical fruit flavors. Additionally, the labor-intensive brewing process, the use of adjuncts, and the popularity and limited availability of the style all contribute to the overall cost of producing NEIPAs.