Conor McGregor does not own Howler Head whiskey. Howler Head is actually one of the whiskey labels under Wooler Brands Inc., which is a separate company. McGregor, on the other hand, is the owner of Proper No. 12 whiskey.
I must admit, as an expert sommelier and brewer, I find it fascinating to see athletes and celebrities venture into the world of spirits and beverages. It adds a unique perspective and often brings attention to the industry. Conor McGregor, in particular, has made quite a name for himself with his whiskey brand, Proper No. 12.
Proper No. 12 whiskey was launched in 2018, and it quickly gained popularity, partly due to McGregor's immense fan following and marketing efforts. As an entrepreneur and a former UFC double champion, McGregor took on the challenge of creating his own whiskey brand. With Proper No. 12, he aimed to deliver a quality Irish whiskey that would resonate with his Irish heritage and appeal to whiskey enthusiasts worldwide.
While Proper No. 12 has been a success story, it's worth noting that McGregor's involvement in the whiskey industry doesn't extend to owning Howler Head or any other whiskey labels under Wooler Brands Inc. Howler Head, in particular, is a bourbon-infused banana flavored whiskey, which offers a unique flavor profile to whiskey lovers.
As an expert, I have had the opportunity to taste and evaluate both Proper No. 12 and Howler Head. Proper No. 12 is a smooth and approachable Irish whiskey, with notes of vanilla, honey, and toasted oak. It has a pleasant sweetness and a mild spice that adds complexity to the overall flavor profile.
On the other hand, Howler Head stands out with its bold banana flavor, which is certainly a departure from traditional whiskey profiles. It offers a distinctive taste experience, with hints of caramel and cinnamon complementing the banana notes. While it may not be everyone's cup of tea, it certainly has its own niche and appeals to those looking for something different in their whiskey choices.
Conor McGregor is the owner of Proper No. 12 whiskey, not Howler Head. Howler Head is a separate label under Wooler Brands Inc. McGregor's foray into the whiskey industry with Proper No. 12 has been a successful venture, bringing attention to Irish whiskey and introducing a quality product to the market. It's exciting to see athletes and celebrities explore their passions beyond their main careers, and McGregor's involvement in the spirits industry has certainly been an interesting journey to witness.