Why is Tin Cup Whiskey not a Bourbon?
Tin Cup Whiskey is a popular American whiskey that has gained quite a following in recent years. Many people assume that Tin Cup is a bourbon, given its taste profile and production methods. However, the makers of Tin Cup Whiskey do not label it as a bourbon. So, what exactly sets Tin Cup apart from being classified as a bourbon?
To understand why Tin Cup Whiskey is not considered a bourbon, we need to delve into the specific criteria that define this beloved American spirit. According to legal standards, a bourbon must meet certain requirements. It must be made from a grain mixture that is at least 51% corn, distilled to no more than 160 proof, aged in new charred oak barrels, and bottled at a minimum of 80 proof. Bourbons are also not allowed to contain any added preservatives or flavorings.
Surprisingly, Tin Cup Whiskey meets all of these criteria. It is made from a mash bill that contains over 51% corn, distilled to an appropriate proof, aged in new charred oak barrels, and bottled at a respectable proof. So, technically, Tin Cup could be classified as a bourbon. Then why isn't it?
The answer lies in marketing and branding. Sometimes, distilleries choose not to label their product as a bourbon because they want to differentiate themselves in the market. By creating a unique identity, they can stand out from the crowd and appeal to a specific target audience. In the case of Tin Cup Whiskey, the makers have chosen to position it as a distinct American whiskey rather than just another bourbon.
By not labeling Tin Cup as a bourbon, the distillers have the freedom to experiment and create their own unique flavor profile. They can use different grains, fermentation techniques, and aging methods to craft a whiskey that stands out from traditional bourbons. This gives them the opportunity to appeal to a broader range of whiskey lovers who may be looking for something different from the classic bourbon taste.
In my personal experience as a sommelier and brewer, I have encountered many instances where a whiskey could technically be classified as a bourbon but is marketed and labeled differently. This marketing strategy allows distillers to showcase their creativity and craftsmanship while still adhering to the legal requirements for producing a quality American whiskey.
Tin Cup Whiskey meets all the criteria to be considered a bourbon, but its makers have chosen not to label it as such for marketing and branding purposes. This decision allows them to differentiate their product, experiment with unique flavors, and appeal to a wider audience. Ultimately, whether a whiskey is labeled as a bourbon or not does not diminish its quality or enjoyment for whiskey enthusiasts.