Wusu Beer Group (WBG) is currently owned by the Carlsberg Group, a well-known international brewing company. Carlsberg has recently increased its ownership to 100% in WBG, solidifying its position as the market leader in Xinjiang, China.
As an expert sommelier and brewer, I have been following the beer industry closely and have observed the growth and expansion of Carlsberg in various markets. The acquisition of WBG is another strategic move by Carlsberg to strengthen its presence in China, which is one of the largest beer markets in the world.
WBG, under Carlsberg's ownership, operates six breweries in Xinjiang, with a combined annual production capacity of approximately 6 million hectoliters. This acquisition allows Carlsberg to have full control over the operations and distribution of WBG's beer brands in the Xinjiang region.
Having visited China and experienced the local beer culture myself, I can understand the significance of owning a market leader like WBG. Xinjiang is a key region for beer consumption in China, and with its six breweries, WBG has a strong manufacturing and distribution infrastructure in place.
By taking full ownership of WBG, Carlsberg can now leverage its global expertise and resources to further improve the quality and reach of WBG's beer brands. This acquisition aligns with Carlsberg's strategy of expanding its presence in emerging markets and solidifying its position as a leading player in the global beer industry.
Carlsberg Group currently owns Wusu Beer Group (WBG), the market leader in Xinjiang, China. This strategic acquisition allows Carlsberg to fully control and enhance the operations of WBG's six breweries, enabling them to strengthen their position in the Chinese beer market and continue their global growth strategy.