Why is Fosters called oil can?

Answered by Arthur Reyes

As a sommelier and brewer, I can shed some light on why Foster's is often referred to as an “oil can” in the USA. The nickname “oil can” stems from the resemblance of Foster's cans to those typically used for motor oil. This comparison is primarily due to the design of the cans rather than any specific qualities of the itself.

Interestingly, Foster's was initially introduced in the United States under license by Watney Mann and Truman Brewers in 1981. The decision to package the beer in cans that resembled oil cans was likely a marketing strategy to stand out from other beer brands and create a distinctive image.

The term “oil can” is a colloquialism used to describe the larger and taller cans that Foster's is often packaged in. These cans typically hold 25 fluid ounces (or approximately 739 milliliters) of beer, which is larger than the standard 12-ounce (355 milliliters) cans commonly seen in the US. The larger size and unique design of the can contribute to the comparison with oil cans.

While the nickname “oil can” is more prevalent in the US, it is worth noting that Foster's is an Australian beer. In Australia, Foster's is commonly sold in larger-sized cans as well, but the oil can association may not be as prominent or widespread.

It is important to clarify that the nickname does not reflect the taste or quality of the beer inside the cans. Beer preferences are subjective, and everyone has their own personal taste. Some people may enjoy Foster's, while others may not find it to their liking. As a sommelier and brewer, I believe it is essential to celebrate the diversity and range of beers available, acknowledging that everyone's palate is unique.

Foster's is called an “oil can” in the USA due to the resemblance of its larger-sized cans to those used for motor oil. This nickname was likely a marketing decision to create a distinctive image for the brand. However, it is essential to remember that the nickname does not reflect the taste or quality of the beer itself.