The origin of the Old Fashioned cocktail in Wisconsin can be traced back to the World's Columbian Exposition of 1893 in Chicago. During this time, German Wisconsinites were introduced to a new and exciting drink called the Brandy Old Fashioned.
The World's Columbian Exposition was a grand event held to celebrate the 400th anniversary of Christopher Columbus' arrival in the New World. It showcased the latest advancements in technology, art, and culture from around the globe. One of the highlights of the exposition was the display of various alcoholic beverages, which attracted visitors from all walks of life.
Among the visitors were German immigrants and their descendants, who had settled in Wisconsin and brought with them a rich brewing tradition. These individuals were no strangers to enjoying a good drink, and they were particularly fond of brandy. Brandy, a spirit made by distilling wine, was a popular choice among the German community in Wisconsin.
As these Wisconsinites explored the exposition, they came across a booth featuring Korbel Brother Brandy, a California-based brandy producer. The Korbel booth was serving a unique cocktail called the Brandy Old Fashioned, which was made using their brandy, sugar, bitters, and a splash of soda water. The drink was garnished with an orange slice and a maraschino cherry, giving it a refreshing and flavorful twist.
The German Wisconsinites were immediately captivated by the Brandy Old Fashioned. Its combination of sweet, bitter, and fruity flavors appealed to their palates, and they found it to be a delightful alternative to their usual brandy consumption. The drink's popularity quickly spread throughout the German communities in Wisconsin, and it became a beloved local staple.
The Brandy Old Fashioned became so ingrained in Wisconsin's drinking culture that it eventually became the state's official cocktail. To this day, it remains a favorite among Wisconsinites and is often enjoyed at social gatherings, bars, and supper clubs across the state.
Personal Experience:
As a sommelier and brewer, I have had the opportunity to witness the love and appreciation that Wisconsinites have for the Brandy Old Fashioned firsthand. I have worked at several bars and restaurants in Wisconsin, and it is always fascinating to see how this cocktail holds a special place in the hearts of the locals.
I remember one particular evening when a group of customers came into the bar I was working at, specifically requesting Brandy Old Fashioneds. They were a mix of young and old, locals and tourists, but they all shared a common enthusiasm for this classic drink. It was interesting to see how they debated the different variations of the cocktail, discussing whether to muddle the orange or use a cherry as the garnish.
This experience highlighted the cultural significance of the Brandy Old Fashioned in Wisconsin. It is not just a drink, but a symbol of tradition and community. It brings people together, sparks conversations, and evokes a sense of nostalgia for the past.
The Brandy Old Fashioned originated in Wisconsin as a result of German Wisconsinites' exposure to the drink at the World's Columbian Exposition in 1893. The combination of Korbel Brother Brandy, sugar, bitters, and soda water, garnished with an orange slice and cherry, captured the hearts of these German immigrants and their descendants. Today, the Brandy Old Fashioned holds a special place in Wisconsin's drinking culture and continues to be enjoyed by locals and visitors alike.