As an expert sommelier and brewer, I can tell you that Tennessee is known for its unique and iconic soda, Mountain Dew. This carbonated beverage has a long and fascinating history that dates back to 1954 when it was first commercially sold in Johnson City, Tennessee by Tri-City Beverage.
The origins of Mountain Dew can be traced back even further to the 1940s when brothers Barney and Ally Hartman created a lemon-lime soda called “Mountain Dew” as a mixer for whiskey. The name “Mountain Dew” was actually a slang term for moonshine, which was commonly produced in the Appalachian region of the United States, including Tennessee.
The original Mountain Dew soda had a distinct citrus flavor and was initially marketed as a mixer for alcoholic beverages. However, it quickly gained popularity as a standalone soda, with its refreshing taste and energetic branding.
Over the years, Mountain Dew has undergone several changes and variations. In 1964, the brand was acquired by PepsiCo, which brought significant resources and marketing power to the table. This acquisition allowed Mountain Dew to expand its distribution and reach a wider audience.
One of the most notable changes in Mountain Dew's history came in 1988 when the brand introduced a new flavor called “Mountain Dew Code Red.” This cherry-flavored variant became incredibly popular and spawned a whole line of flavored Mountain Dew sodas, including “Voltage,” “Baja Blast,” and “Pitch Black.”
Mountain Dew's association with extreme sports and youth culture has also played a significant role in its success. The brand has sponsored numerous high-profile events and athletes, further cementing its image as a drink for adrenaline junkies and thrill-seekers.
Personally, I have had the pleasure of tasting various Mountain Dew flavors over the years, and I must say that the unique blend of citrus and sweetness is quite refreshing. The bold and vibrant flavors make it a popular choice for those looking for a soda with a bit more kick.
Tennessee is known for its iconic soda, Mountain Dew. With its roots in the Appalachian region and a history dating back to the 1950s, Mountain Dew has become a beloved carbonated beverage with a distinct flavor and energetic branding. Whether enjoyed on its own or as a mixer, Mountain Dew continues to be a popular choice among soda enthusiasts.