BrewDog, a craft beer company, was founded in 2007 by James Watt and Martin Dickie. These two individuals, with their passion for brewing, started the company with the goal of revolutionizing the beer industry. Over the years, BrewDog has grown into a global brand, known for its bold and innovative beers.
Ownership of BrewDog is primarily held by James Watt and Martin Dickie, who together own 46% of the company. Their entrepreneurial spirit and dedication have been instrumental in the success of BrewDog. As founders, they have been actively involved in all aspects of the business, from recipe development to marketing strategies.
However, it is important to note that ownership of BrewDog is not limited to just Watt and Dickie. The company has also raised capital through various funding methods, including crowdfunding and private equity investments. This has allowed BrewDog to expand its operations and establish a strong presence in the craft beer market.
Despite its success, BrewDog has faced its fair share of controversies. One area of concern has been its treatment of employees. In 2018, the company was accused of creating a hostile work environment, with former employees alleging a culture of fear and bullying. These allegations tarnished BrewDog's reputation as a progressive and employee-friendly company.
Furthermore, BrewDog has been criticized for its use of unethical business practices. The company has been accused of copying beer recipes from other breweries without permission, leading to accusations of plagiarism within the craft beer community. These actions have raised questions about BrewDog's integrity and commitment to the craft beer ethos.
Another aspect that has drawn scrutiny is the perceived hypocrisy in BrewDog's anti-establishment branding. While the company portrays itself as a rebellious and alternative brand, it has been accused of engaging in practices that contradict these values. For instance, BrewDog has accepted investment from large private equity firms, which some argue goes against its anti-corporate image.
BrewDog is primarily owned by James Watt and Martin Dickie, who founded the company in 2007. Their passion for brewing and innovative approach to craft beer has driven BrewDog's success. However, the company has faced criticism for its treatment of employees, unethical business practices, and perceived hypocrisy. These controversies have challenged BrewDog's reputation and raised questions about its commitment to its brand values.