As an expert sommelier and brewer, I have been closely following the story of BADASS beer, a brew that was developed in collaboration with Kid Rock and was once a prominent product of the Michigan Brewing Company (MBC). However, the fate of BADASS beer took a turn when MBC faced financial difficulties and eventually closed its doors in 2012.
BADASS beer was more than just a beverage; it was a symbol of rebellion and a celebration of the rock and roll lifestyle. With Kid Rock's involvement, the beer gained a significant amount of attention and quickly became a staple in Michigan's beer scene. In fact, it is reported that at its peak, BADASS beer accounted for nearly half of MBC's total production. Its popularity was fueled not only by its association with Kid Rock, but also by its robust flavor profile and bold branding.
Unfortunately, the success of BADASS beer was not enough to save MBC from financial troubles. The brewery struggled with mounting debts and was eventually forced to file for bankruptcy. This led to the closure of MBC's facilities, leaving BADASS beer without a home.
However, the story of BADASS beer does not end there. In 2013, Brew Detroit, a contract brewery located in Detroit, Michigan, acquired the rights to produce BADASS beer. This was seen as a glimmer of hope for fans of the brew, as it meant that BADASS beer could potentially make a comeback.
Under the ownership of Brew Detroit, BADASS beer was given a new lease on life. The brewery worked diligently to recreate the original recipe, ensuring that the beer maintained its distinct flavor and character. This was no easy task, as recreating a beer is a delicate process that requires precision and attention to detail. But Brew Detroit was up to the challenge, and they succeeded in capturing the essence of BADASS beer.
Since its revival, BADASS beer has slowly but surely made its way back into the market. It can now be found in select locations throughout Michigan, and its popularity continues to grow. The beer's rebellious spirit and distinctive branding have resonated with consumers, and it has once again become a sought-after brew.
The story of BADASS beer is one of resilience and determination. Despite the closure of its original brewery, BADASS beer found a new home at Brew Detroit and has made a triumphant comeback. This beer, which was once synonymous with the Michigan Brewing Company, has proven that it can stand on its own and continue to captivate beer enthusiasts with its bold flavor and attitude.