The Rise of Hard Mountain Dew in Tennessee

In the world of beverages, few names are as iconic as Mountain Dew. Known for its bold flavor and energizing kick, this beloved has been a favorite among soda enthusiasts for decades. But now, there's a new twist to the classic Mountain Dew formula – Hard Mountain Dew.

First introduced in , the birthplace of Mountain Dew, Hard Mountain Dew takes the original formula to a whole new level. With an added alcoholic kick, this offers a refreshing and invigorating experience for those seeking something a little stronger than the traditional soda.

The journey of Hard Mountain Dew began with the collaboration between Boston and Pepsi, two industry giants known for their innovation and quality. Together, they created Blue Cloud Distribution, Inc., a new entity dedicated to distributing this unique beverage across the United States.

However, due to federal laws, a nationwide launch of Hard Mountain Dew isn't possible at the moment. Instead, Blue Cloud Distribution is working diligently to secure distribution permits in each state, starting with Tennessee. This means that for now, Hard Mountain Dew is exclusively available in the state where it all began.

For Tennessee residents, the arrival of Hard Mountain Dew is a cause for celebration. This new twist on an old favorite offers a refreshing alternative for those looking to enjoy the classic Mountain Dew taste with an added kick. Whether you're relaxing at home, hanging out with friends, or enjoying a night out on the town, Hard Mountain Dew is there to elevate your experience.

With its vibrant yellow color and familiar logo, Hard Mountain Dew is instantly recognizable on store shelves. But where exactly can you find it? Local retailers across Tennessee are now carrying this exciting beverage, so a quick visit or call to your favorite store should help you determine if they have it in stock.

Hard Mountain Dew isn't just about the alcohol content; it also boasts the same great taste that fans have come to expect from the original Mountain Dew. The original formula, invented in the 1940s by Barney and Ally Hartman, Tennessee beverage bottlers, has captivated taste buds for generations. Now, with the addition of alcohol, this iconic flavor profile is taken to a whole new level.

As for the rest of the United States, the wait for Hard Mountain Dew continues. Blue Cloud Distribution is working diligently to navigate the complexities of alcohol distribution permits, with the goal of bringing this exciting beverage to more states in the future. So, if you're outside of Tennessee, stay tuned for updates and keep your fingers crossed for a local launch in your area soon.

Hard Mountain Dew is a refreshing twist on a beloved beverage, offering a new level of enjoyment for fans of the original Mountain Dew. While it's currently only available in Tennessee, the future looks promising for a wider distribution across the United States. So, if you find yourself in the Volunteer State, don't miss the opportunity to try this exciting new drink. Cheers to the bold and adventurous spirit of Hard Mountain Dew!

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Is Hard Mountain Dew Available In Tennessee?

Hard Mountain Dew is indeed available in Tennessee! Tennessee is one of the lucky states where this refreshing beverage can be found. If you're a fan of Mountain Dew and looking to try out the hard version, you can visit or call your favorite local retailer in Tennessee to see if they are carrying it. This exciting new product brings a twist to the classic Mountain Dew flavor, providing a bold and exhilarating taste experience. So, if you're in Tennessee and curious about Hard Mountain Dew, be sure to check with your local retailer to get your hands on this exciting new beverage.


Hard Mountain Dew is a new and exciting addition to the beverage market, specifically targeting consumers in Tennessee. With its unique blend of flavors and added alcohol content, it offers a refreshing twist on the classic Mountain Dew taste. While it may not be available nationwide just yet, residents of Tennessee are fortunate to have access to this innovative beverage.

The availability of Hard Mountain Dew in Tennessee is a result of the collaboration between Boston Beer and Pepsi, who have formed Blue Cloud Distribution, Inc. to distribute the drink. However, due to federal regulations, a nationwide launch is not possible at this time. Blue Cloud Distribution is actively working to secure alcohol distribution permits in each US state, which is a complex process.

For those in Tennessee who are interested in trying Hard Mountain Dew, it is recommended to visit or contact local retailers to inquire about its availability. With its unique flavor profile and the added kick of alcohol, it is sure to be a hit among Mountain Dew enthusiasts and those looking for a new and exciting beverage experience.

Hard Mountain Dew Tennessee offers a refreshing and exhilarating option for consumers in the state. As distribution permits are obtained in more states, it is likely that the availability of this beverage will expand, allowing more individuals to enjoy its unique taste and experience the thrill of Hard Mountain Dew.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.