Rebel Yell is a brand of wheated bourbon that is contract distilled at Heaven Hill Distillery. However, it is important to note that Rebel Yell is actually owned by Luxco, Inc. Luxco is a well-known beverage company that has been in the business for many years, producing a wide range of alcoholic beverages.
The history of Rebel Yell dates back to 1849, when the recipe for the bourbon was first created. The brand itself was registered in 1936 and has since become synonymous with quality wheated bourbons. The name “Rebel Yell” is a nod to the famous battle cry of the Confederate soldiers during the American Civil War.
Luxco, Inc. is a family-owned company that has been involved in the alcohol industry for over 60 years. They have a diverse portfolio of brands, including whiskey, vodka, rum, tequila, and liqueurs. Luxco is known for its commitment to producing high-quality spirits and maintaining the integrity of traditional recipes and methods.
As a sommelier and brewer, I have personally had the opportunity to taste and evaluate many different brands of bourbon, including Rebel Yell. I find that Rebel Yell offers a smooth and rich flavor profile, with notes of caramel, vanilla, and oak. The wheated mash bill gives it a slightly sweeter and softer character compared to bourbons made with rye.
In terms of ownership, Luxco's acquisition of Rebel Yell allows them to continue producing and marketing this iconic brand. The partnership with Heaven Hill Distillery ensures that the bourbon is expertly crafted and maintains the high standards that Rebel Yell is known for.
Rebel Yell is a beloved brand of wheated bourbon that is owned by Luxco, Inc. They have a long history in the alcohol industry and are dedicated to producing quality spirits. Whether enjoyed neat, on the rocks, or in a classic cocktail, Rebel Yell offers a unique and enjoyable drinking experience.