Campari is indeed an alcoholic liqueur that has earned its place on the back of spirit shelves across the world. It was first created in 1860 in the small town of Novara, located in Northwest Italy. With its vibrant red color and unique flavor profile, Campari has become a beloved ingredient in many classic cocktails.
When it comes to the strength of Campari, it can vary between 20.5% and 28% alcohol by volume (ABV). The specific ABV can depend on the country in which it is sold, as different regulations and preferences may apply. Nonetheless, regardless of the exact strength, Campari falls into the category of a moderately strong alcoholic beverage.
Campari's distinctive bottle design, with its elegant and timeless 1930s aesthetic, is instantly recognizable. It reflects the brand's commitment to style and sophistication, which is also evident in their advertising and promotion efforts. Campari has long been associated with a sense of glamour and refinement, often featuring in the world of fashion and art.
As a sommelier and brewer, I have had the pleasure of working with Campari in various contexts. Its bold and bitter flavor profile can be an acquired taste for some, but it adds a unique dimension to cocktails. I have found that Campari works particularly well in classic cocktails like the Negroni, where its distinctive flavor combines harmoniously with gin and sweet vermouth.
One aspect that sets Campari apart from other liqueurs is its use of a proprietary blend of herbs and botanicals. The exact recipe remains a closely guarded secret, known only to a select few individuals. This blend of ingredients contributes to Campari's complex flavor profile, characterized by notes of bitter orange, herbs, and spices.
It is worth noting that due to its bitterness, Campari is not typically consumed neat or on its own. Instead, it is primarily used as an ingredient in cocktails, where its unique flavor can shine. However, some individuals do enjoy sipping Campari over ice or diluting it with soda water to create a refreshing aperitif.
Campari is a moderately strong alcoholic liqueur with a distinct flavor profile. Its popularity and longevity can be attributed to its vibrant red color, stylish branding, and versatility as a cocktail ingredient. Whether you enjoy classic cocktails or are looking to experiment with new flavors, Campari is a spirit worth exploring.