Ilegal Mezcal is now fully owned by Bacardi, one of the largest spirits companies in the world. This acquisition comes six years after Bacardi initially invested in the US-based mezcal brand. Ilegal Mezcal was founded by John Rexer, who started importing mezcal from Oaxaca, Mexico to his bar in Antigua.
As an expert sommelier and brewer, I have had the opportunity to try a wide range of spirits, including mezcal. Mezcal is a unique and complex spirit that is gaining popularity worldwide. It is made from the agave plant and has a distinct smoky flavor. Each batch of mezcal has its own character, depending on factors such as the type of agave used and the production methods employed.
Ilegal Mezcal has been making a name for itself in the mezcal industry with its high-quality products and commitment to traditional production methods. The brand has gained a loyal following of mezcal enthusiasts who appreciate its authentic taste and craftsmanship.
Bacardi's decision to fully acquire Ilegal Mezcal reflects the growing interest in the mezcal category and the potential for further expansion. Bacardi, as a global spirits company, has a strong presence in the industry and is well-positioned to support the growth of Ilegal Mezcal.
This acquisition also highlights the increasing demand for craft spirits and the willingness of larger companies to invest in smaller, artisanal brands. Consumers are increasingly seeking unique and authentic products, and smaller brands like Ilegal Mezcal offer just that.
In my personal experience, I have seen the mezcal market evolve over the years. Initially, mezcal was a relatively niche product, known mostly to those who had traveled to Mexico or had a particular interest in spirits. However, in recent years, mezcal has gained mainstream recognition and has become a sought-after spirit in bars and restaurants around the world.
Ilegal Mezcal's acquisition by Bacardi is not only a testament to the brand's success but also a reflection of the overall growth and potential of the mezcal industry. With Bacardi's resources and expertise, Ilegal Mezcal has the opportunity to expand its reach and introduce its products to a wider audience.
The ownership of Ilegal Mezcal now lies in the hands of Bacardi, a global spirits company that recognizes the value and potential of this unique mezcal brand. This acquisition is a significant milestone for both Bacardi and Ilegal Mezcal and marks an exciting new chapter for the brand's future growth and success.