Why is it called Four Roses?

Answered by Marvin Richey

Four Roses gets its name from a romantic and passionate story that dates back to the late 19th century. It all began with a man who fell deeply in love with a beautiful belle. When she arrived at a grand event wearing a stunning gown, she adorned herself with a corsage made of four red roses. This image of her elegance and grace stayed with him, and he later named his bourbon “Four Roses” as a symbol of his unwavering passion for her.

The man's love for the belle was so intense that he decided to channel that passion into creating a bourbon that would be just as captivating and alluring as she was. This deep devotion led him to dedicate himself to the craft of distilling, and he poured his heart and soul into perfecting the art of making bourbon.

The name “Four Roses” became a representation of his love and commitment, serving as a constant reminder of the belle who captured his heart. It became a symbol of the passion and dedication he put into every bottle of bourbon he produced.

Over the years, Four Roses Bourbon has become renowned for its exceptional quality and distinct flavor profile. The name itself carries a sense of romance and nostalgia, evoking a time when love and devotion were celebrated in grand gestures.

Today, Four Roses Bourbon continues to capture the hearts of bourbon enthusiasts worldwide. Its name serves as a testament to the enduring legacy of love and craftsmanship that goes into every bottle. The four red roses symbolize not only the man's love for the belle but also the four key components of the bourbon-making process – the grains, the , the fermentation, and the distillation.

In my own experiences as a sommelier and brewer, I have come to appreciate the significance of a name and the stories behind it. It adds depth and character to a product, creating a connection between the maker and the consumer. Four Roses Bourbon's name carries a sense of history and passion, making it more than just a drink but a symbol of love and devotion.

Four Roses Bourbon is called so because of a man's profound love for a belle who wore a corsage of four red roses. The name serves as a tribute to their love story and represents the passion and dedication that goes into creating this exceptional bourbon.