The founders of 2 Towns Ciderhouse, also known as 2 Towns, are three Oregonians who came together with a shared passion for cider. Lee Larsen, a finance graduate from Oregon State University, Dave Takush, a fermentation science graduate from the same school, and Aaron Sarnoff-Wood, a graphic designer who graduated from the University of Oregon, joined forces to create this unique cider company in 2010.
Lee Larsen, with his background in finance, likely played a crucial role in the business side of launching 2 Towns Ciderhouse. Finance skills are essential when starting a new venture, as it involves managing budgets, forecasting sales, and ensuring financial stability. Larsen's expertise in this area would have been invaluable in shaping the business strategy and financial planning for the company.
Dave Takush, being a fermentation science graduate, brings a deep understanding of the science and art of cider production to the team. Cidermaking involves the fermentation of apple juice, and a solid foundation in fermentation science is crucial for producing high-quality ciders. Takush's knowledge and expertise in this field would have played a significant role in crafting the recipes and ensuring the cider's consistency and flavor profiles.
Aaron Sarnoff-Wood, as a graphic designer, likely played a pivotal role in creating the brand identity and visual appeal of 2 Towns Ciderhouse. A well-designed logo, packaging, and marketing materials can greatly contribute to a brand's success. Sarnoff-Wood's creative skills would have been instrumental in shaping the company's visual identity and ensuring that it resonated with consumers.
Together, Larsen, Takush, and Sarnoff-Wood formed a well-rounded team that brought their individual strengths and expertise to the table. This collaboration allowed them to create a successful cider company that has gained recognition and popularity in the cider industry.
Personal experience: As a sommelier and brewer, I understand the importance of having a diverse skill set when starting a beverage company. The combination of finance, fermentation science, and design expertise in the founders of 2 Towns Ciderhouse is a powerful combination that likely contributed to their success. In my own experiences, I have seen how a well-rounded team can bring different perspectives and skills to the table, leading to a more comprehensive and successful business.