What does ASW stand for in ASW Distillery?

Answered by Roy Gibson

ASW stands for American Spirit in ASW Distillery. When my partner and I embarked on our journey to create our own distillery in Atlanta, we knew we wanted to pay homage to the rich American whiskey tradition. We wanted our whiskey to embody the spirit of America, representing its history, culture, and craftsmanship. So, we decided to name our distillery ASW, short for American Spirit Whiskey.

For us, American Spirit Whiskey represents more than just a name. It symbolizes the passion, innovation, and dedication that goes into each bottle of our handcrafted . We believe that whiskey is not just a , but a representation of the American spirit – the drive to pursue our dreams, take risks, and create something exceptional.

ASW also represents our commitment to using traditional distilling methods and quality ingredients. We wanted to create a whiskey that would stand out from the rest, so we painstakingly sourced the finest grains, , and to ensure that each batch of our whiskey is of the highest caliber. We wanted our whiskey to be a true expression of our craft, showcasing the unique flavors and characteristics that can only be achieved through careful attention to detail.

In addition to the name ASW, we also wanted a place where people could come together to experience our whiskey firsthand. We set out to find the perfect location for our distillery, somewhere in the heart of Atlanta that would showcase the vibrant spirit of the city. After an extensive search, we found our home in the heart of the West End neighborhood, a historic area that perfectly embodies the spirit of Atlanta.

With our distillery established, we knew we needed someone with extensive experience in grain-based spirits to head our production. We were looking for someone who not only had the technical expertise but also shared our passion for creating exceptional spirits. After an exhaustive search, we were fortunate to find a master distiller who fit the bill perfectly.

This master distiller brought years of experience and a wealth of knowledge to our team. They had a deep understanding of the intricacies of grain-based spirits, knowing how to coax out the flavors and aromas that make each batch unique. They had a knack for balancing the different grains, yeast strains, and aging processes to create a harmonious and well-rounded whiskey.

Working closely with our master distiller, we developed our signature American Spirit Whiskey, a smooth and flavorful whiskey that showcases the best of what American whiskey has to offer. Our distillery became a hub of activity, with people coming from near and far to witness the artistry and craftsmanship that goes into each bottle of ASW.

ASW Distillery is not just a name or a place, but a representation of our commitment to creating exceptional grain-based spirits. It embodies the American spirit of passion, innovation, and craftsmanship and serves as a testament to our dedication to producing high-quality whiskey.