As an expert sommelier and brewer, I can confirm that Coors Seltzer is indeed being discontinued by Molson Coors in the US. This decision comes as the company focuses its efforts on two of its more successful hard seltzer brands, Vizzy and Topo Chico.
Launching a hard seltzer as a line extension of a beer brand, such as Coors, did not yield the desired results for Molson Coors. It seems that consumers have shown a stronger preference for independent seltzer brands like Vizzy and Topo Chico. This could be due to a variety of factors, including branding, flavor profiles, and marketing strategies.
As a brewer, I can understand the challenges of introducing a new product to the market, especially when it comes to competing in the increasingly popular hard seltzer category. While beer and seltzer share some similarities, they also have distinct differences in terms of taste, carbonation, and overall experience. It seems that consumers are gravitating towards seltzers that are specifically formulated and marketed as standalone products, rather than as an extension of a beer brand.
In my own experiences, I have seen the rise in popularity of hard seltzers firsthand. They have become a go-to beverage option for many consumers, particularly those looking for a lighter, refreshing alternative to beer or other alcoholic beverages. The success of brands like White Claw and Truly has demonstrated the demand for hard seltzers that offer a wide range of flavors and a lower calorie content.
Molson Coors' decision to discontinue Coors Seltzer in the US is a strategic move to focus on their more successful and red-hot seltzer brands, Vizzy and Topo Chico. These brands have gained traction in the market and are resonating with consumers in terms of taste, branding, and overall appeal.
It's important to note that discontinuing a product does not necessarily mean it was a failure. Sometimes, it's a strategic decision to allocate resources and efforts towards products that have a higher potential for success. In the case of Molson Coors, it seems that they have recognized the strength of their independent seltzer brands and are doubling down on those instead.
Coors Seltzer is being discontinued in the US as Molson Coors focuses on its more successful hard seltzer brands, Vizzy and Topo Chico. This decision reflects the evolving preferences of consumers and the competitive landscape of the hard seltzer market. By concentrating their efforts on brands that have shown strong growth and consumer appeal, Molson Coors aims to maximize their market presence and capture a larger share of the booming hard seltzer industry.