The End of an Era: Bass Ale Discontinued

Bass , a beloved classic among enthusiasts, has suffered a sad fate in the United States. Anheuser Busch InBev, the giant, has made the unfortunate decision to discontinue the production and importation of this iconic ale. While we mourn the loss of this exceptional brew, we will continue to proudly serve Bass until our remaining supply runs dry.

Bass Ale, known for its rich flavor and smooth finish, was brewed at Anheuser-Busch InBev's Samlesbury Brewery in England. This renowned pale ale has been enjoyed by beer lovers around the world for many years. However, due to the company's strategic decisions, it will no longer be available in the U.S. market.

The history of Bass Ale dates back to 1777 when it was first founded by William Bass in Burton Upon Trent, England. Over the years, it has become synonymous with quality and tradition in the world of brewing. Its full-bodied taste and distinctive character have garnered a loyal following of enthusiasts who appreciate its unique qualities.

Interestingly, for those seeking an alternative to the classic Bass pale ale, Harp has emerged as a popular choice. Harp, a type of tan beer, was once owned and brewed by Guinness, adding to its appeal among beer aficionados. While it may not be a direct replacement for Bass Ale, it offers a similar level of quality and flavor that many beer lovers appreciate.

The decision to discontinue Bass Ale in the U.S. market has left many fans disappointed. However, it is important to note that the world of brewing is ever-evolving, with companies constantly reevaluating their product lineups to meet changing consumer demands. While we bid farewell to Bass Ale, we can only hope that new and exciting options will emerge to fill the void it leaves behind.

In the meantime, we encourage beer enthusiasts to savor the remaining supply of Bass Ale while it lasts. Raise a glass to the rich history and legacy of this exceptional brew, and let us cherish the memories it has created for us. And who knows, perhaps one day in the future, we may see a revival of Bass Ale or the emergence of a new ale that captures our hearts in the same way. Until then, let us remember and celebrate the timeless greatness of Bass Ale.

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Is Bass Ale Still Made?

Bass Ale is still being made. It is brewed at the Samlesbury Brewery in England, which is owned by Anheuser-Busch InBev. Despite its English roots, Bass Ale is available worldwide, allowing beer lovers from different countries to enjoy its distinct flavor.

Here are some key points about Bass Ale:

1. Production: Bass Ale is brewed using traditional methods and high-quality ingredients at the Samlesbury Brewery. This ensures that the beer maintains its original character and taste.

2. Global Availability: Bass Ale is distributed globally, which means that beer enthusiasts from various countries can easily find and enjoy this iconic brand. It has a strong presence in both domestic and international markets.

3. Historical Significance: Bass Ale has a rich history, dating back to 1777, and is considered one of the oldest beer brands in the world. It gained popularity for being the first beer to be brewed using Burton Union System, a unique fermentation method.

4. Flavor Profile: Bass Ale is known for its balanced and smooth taste. It is categorized as a pale ale and offers a combination of sweetness and hop bitterness. The beer has a distinctive red color and a moderate level of carbonation.

5. Brand Recognition: Bass Ale has established itself as a well-known and respected beer brand over the years. It is often associated with British pub culture and is recognized as an iconic symbol of English brewing tradition.

Bass Ale continues to be produced at the Samlesbury Brewery in England and is available worldwide. Its historical significance, global availability, and distinct flavor profile make it a popular choice among beer enthusiasts.

Who Makes Bass Ale?

Bass Ale is made by Anheuser-Busch InBev's Salesbury Brewery. Anheuser-Busch InBev is a global brewing company that owns and operates Salesbury Brewery, where Bass Ale is produced. The brewery is located in Burton Upon Trent, England. Bass Ale was originally founded by William Bass in 1777. It is a type of pale ale known for its full-bodied flavor.

What Beer Is Like Bass Ale?

When it comes to finding a beer that is similar to Bass Ale, one popular alternative is Harp Lager. Harp Lager is often considered a comparable option for a couple of reasons:

1. Ownership and Brewing: Historically, Harp Lager used to be owned and brewed by Guinness, which gives it a connection to a well-known and respected brewery. This association with Guinness adds to its appeal for those who enjoy the quality and taste of their beers.

2. Taste and Profile: While not identical, Harp Lager shares some similarities with Bass Ale in terms of flavor and profile. Both beers fall into the category of pale ales, offering a balanced combination of malt sweetness and hop bitterness. They both have a crisp and refreshing character, making them enjoyable choices for beer enthusiasts.

To summarize, Harp Lager is often considered a suitable alternative to Bass Ale due to its historical connection to Guinness and its similar taste and profile as a pale ale.


The discontinuation of Bass Ale by Anheuser-Busch InBev is undoubtedly a sad day for fans of this classic ale in the United States. Bass Ale, known for its rich and full-bodied flavor, has been enjoyed by beer enthusiasts around the world since its founding in 1777 by William Bass in Burton Upon Trent, England.

The decision to discontinue production and importing of Bass Ale means that it will no longer be readily available for consumers in the U.S. While the exact reasons behind this decision are unclear, it is disheartening for those who have come to appreciate the distinct taste and heritage of this iconic beer.

However, it is worth noting that alternatives such as Harp Lager can still offer a similar experience for those who enjoy the tan beer style. Harp Lager, previously owned and brewed by Guinness, has gained popularity as a viable substitute for Bass Ale.

For now, enthusiasts of Bass Ale in the U.S. will have to cherish the remaining stock until it runs out. The discontinuation of this beloved beer serves as a reminder of the ever-changing landscape of the brewing industry and the challenges that come with meeting consumer demand.

In the end, the loss of Bass Ale in the U.S. market signifies the end of an era for many loyal fans. It is a reminder to savor and appreciate the beers we love, as they may not always be available. Perhaps, in the future, there may be a resurgence of this classic ale, but until then, we bid farewell to Bass Ale in the U.S. with a heavy heart.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.