Mexico does sell energy drinks. In fact, the energy drinks market in Mexico has been experiencing significant growth in recent years. According to market research data, the industry has seen a positive compound annual growth rate (CAGR) of 16.90% between 2016 and 2021.
As a sommelier and brewer, I have personally witnessed the rise in popularity of energy drinks in Mexico. They have become a common sight on store shelves, in convenience stores, and even in bars and restaurants. People of all ages and backgrounds seem to be drawn to the energy-boosting effects of these beverages.
The sales value of energy drinks in Mexico reached MXN 18,216.74 Million in 2021, which is a significant increase of 24.43% compared to the previous year. This growth can be attributed to various factors, including increasing consumer demand for quick and convenient energy solutions, changing lifestyles, and the influence of marketing and advertising campaigns.
One of the key drivers of the energy drinks market in Mexico is the young population. Mexico has a large population of young adults who are often looking for ways to stay energized and focused throughout their busy lives. Energy drinks provide a convenient and easily accessible solution for them.
In addition to the young demographic, energy drinks are also popular among athletes and individuals who engage in physical activities. These beverages are often marketed as performance enhancers and are perceived to provide a quick energy boost, endurance, and improved focus. As a result, they are commonly consumed before or during workouts or sports activities.
Furthermore, the rise of energy drinks in Mexico can also be attributed to the increasingly hectic and fast-paced lifestyle of the population. Many people are constantly on the go, juggling multiple responsibilities and tasks. Energy drinks offer a quick and easy way to combat fatigue and stay alert throughout the day.
It is also worth mentioning that the demand for energy drinks is not limited to urban areas. Even in smaller towns and rural areas, these beverages are becoming more readily available and popular. This can be attributed to the expanding distribution networks of energy drink companies and increased consumer awareness and acceptance.
Mexico does indeed sell energy drinks, and the market for these beverages has been growing steadily. The young population, changing lifestyles, and the need for convenient energy solutions have all contributed to the increasing demand for energy drinks in Mexico. As a sommelier and brewer, I have personally observed the growing presence of energy drinks in the country and their popularity among various consumer groups.