Hipsters Rekindling Love for Pabst Blue Ribbon

In recent years, the industry has seen a significant shift in the market, with the rise of “hipster beer” or craft brews. These artisanal beers are oftn made in small batches by independent breweries and appeal to a younger generation of beer drinkers who are looking for something unique and flavorful.

One of the defining characteristics of hipster beer is its emphasis on quality ingredients and traditional methods. Craft breweries often use locally sourced and grains, and employ techniques such as barrel aging and dry hopping to create complex and nuanced flavors. This attention to detail and craftsmanship sets these beers apart from mass-produced brands.

Another key factor in the popularity of hipster beer is the sense of community and authenticity that surrounds the craft brewing scene. Many of these breweries are located in urban areas and serve as gathering places for beer enthusiasts and locals alike. They often host events and tastings, and offer a more personalized and interactive experience than traditional bars and pubs.

In addition, hipster beer has become a symbol of counterculture and rebellion against corporate influence in the beer industry. Many craft breweries have a DIY ethos and a commitment to sustainability and environmental responsibility, which resonates with consumers who are looking for alternative options to mainstream products.

Despite its niche appeal, hipster beer has grown significantly in popularity over the past decade. According to the Brewers Association, sales increased by 6.2% in 2016, while overall beer sales declined by 1.2%. This trend is expected to continue, with industry experts predicting that craft brews will account for 20% of the beer market by 2020.

So, what makes a beer “hipster”? It's not just about the label or the branding, but rather the values and philosophy behind the product. Whether you're a die-hard fan of local microbrews or just looking to try something new, hipster beer offers a unique and exciting alternative to traditional mass-produced brands.

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Is Pabst Blue Ribbon Popular?

Based on the data, Pabst Blue Ribbon is relatively popular in the United States among those who know the brand. Specifically, 72% of U.S. respondents are familiar with Pabst Blue Ribbon, and among this group, 14% say they like the brand. In terms of overall U.S. beer drinkers, 10% say they like Pabst Blue Ribbon. Therefore, while the brand may not be the most popular beer in the country, it still has a significant following among those who are familiar with it.

Do They Still Make Pabst Blue Ribbon Beer?

Pabst Blue Ribbon beer is still being made and sold by Pabst Brewing Company. The company has been in operation since 1844 and has a long history of producing quality American beer. Despite changes in ownership and production locations, Pabst Blue Ribbon has remained a popular beer brand in the United States. Today, Pabst Brewing Company is headquartered in San Antonio, Texas, and continues to produce a variety of beer brands, including Pabst Blue Ribbon. So, if you are a fan of this iconic brand, you can still enjoy its taste and quality.


It is clear that hipster beer has becme a significant trend in recent years. With its focus on unique flavors, creative branding, and often small-batch production, hipster beer appeals to a growing number of consumers who are looking for something different from the mass-produced beers of the past. Pabst Blue Ribbon, a brand long associated with hipster culture, has seen a resurgence in popularity in recent years, as have other brands like Hamm's. While the trend towards hipster beer may eventually fade, it is clear that for now, it represents a significant shift in the beer market, and one that is worth paying attention to for both brewers and consumers alike.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.