Is Busch peach seasonal?

Answered by John Watkins

As an expert sommelier and brewer, I can provide you with a detailed answer to your question: Is Busch peach seasonal?

Busch Light Peach is indeed a seasonal offering from Anheuser-Busch. The is being released on June 12, which coincides with what the brand refers to as “peak peach season.” This timing is likely intentional, as it allows the beer to capitalize on the availability and freshness of ripe peaches during this time of year.

The decision to release Busch Light Peach during peak peach season makes sense from a flavor perspective. By using peaches at their prime, Anheuser-Busch can capture the natural sweetness and juiciness of the fruit to enhance the beer's overall taste profile. Incorporating seasonal ingredients into a limited-edition beer can create a unique and enjoyable drinking experience for consumers who appreciate the flavors associated with that particular time of year.

It's worth noting that Busch Light Peach is a sessionable with an ABV ( by volume) of 4.1 percent. This lower alcohol content makes it a more approachable and easy-drinking beer, perfect for enjoying during the warmer months when people often gravitate towards lighter, refreshing beverages. The subtle stone fruit flavors in Busch Light Peach are designed to complement the classic profile of Busch Light, adding a touch of sweetness without overpowering the underlying beer.

As a sommelier and brewer, I always appreciate when breweries experiment with different flavors and ingredients to create seasonal offerings. It allows for a diverse range of options for consumers to choose from, catering to different tastes and preferences. Seasonal beers can also evoke a sense of nostalgia and anticipation, as we look forward to enjoying certain flavors during specific times of the year.

Busch Light Peach is a seasonal release that takes advantage of “peak peach season” to incorporate subtle stone fruit flavors into a sessionable lager. By embracing the availability and freshness of ripe peaches, Anheuser-Busch aims to create a beer that captures the essence of summer and provides a refreshing and enjoyable drinking experience for consumers.