Is CHOYA a liquor or wine?

Answered by John Watkins

CHOYA is not a liquor or , but rather a unique type of alcoholic known as Umeshu, or ume . Umeshu is a traditional liqueur made from steeping ume fruit in and sugar. It is a popular drink in Japan and has gained international recognition for its distinctive flavor and versatility.

Umeshu is made by macerating green, unripe ume fruit in alcohol, typically shochu, a traditional Japanese distilled spirit. The fruit is then left to steep in the alcohol for several months to allow the flavors to infuse and develop. During this time, the natural sugars from the fruit are extracted, resulting in a sweet and fruity liqueur.

What sets CHOYA apart is their commitment to using only the highest quality ume fruit and traditional production methods. They source their ume from the Nara region in Japan, known for producing some of the best ume in the country. The fruit is carefully selected and hand-picked at the peak of ripeness to ensure optimal flavor and aroma.

Once the ume fruit is harvested, it undergoes a meticulous process to create CHOYA's exquisite Umeshu. The fruit is washed, sorted, and then macerated in shochu, allowing the flavors to meld together. The maceration process can take several months, during which the ume imparts its unique tartness and floral notes to the alcohol.

After the maceration process is complete, the liquid is strained to remove any solids, resulting in a smooth and clear liqueur. CHOYA adds a touch of sweetness to balance the tartness of the ume, creating a harmonious and well-rounded flavor profile.

CHOYA offers a range of Umeshu varieties, including their flagship CHOYA Original, which is characterized by its balanced sweetness and tangy fruit flavors. They also offer CHOYA Gold, a premium aged Umeshu with a richer and more complex taste.

Umeshu, including CHOYA, can be enjoyed in various ways. It can be sipped neat or on the rocks, allowing the flavors to shine through. It can also be used as a base for , adding a unique twist to classic recipes. Additionally, Umeshu can be mixed with or used as a flavoring in desserts and dishes, adding a touch of sweetness and complexity.

CHOYA is not a liquor or wine, but rather a premium Umeshu, or ume liqueur, crafted with the utmost care and attention to detail. Its authentic taste and commitment to tradition make it a standout choice for those seeking a true taste of Japan.