As an expert sommelier and brewer, I can confidently say that Coors and Coors Light are not the same beer. While they are both produced by Molson Coors Beverage Company, they have distinct differences in terms of taste, strength, and branding.
Coors Light is a popular American light lager that was first introduced in 1978. It is known for its light and refreshing taste, with a crisp and clean finish. Coors Light is brewed using high-quality ingredients and a unique cold-filtering process, which helps to remove impurities and create a smooth and light-bodied beer. It has a lower alcohol content, typically around 4.2%, making it a popular choice for those seeking a lighter beer option.
On the other hand, Coors, also known as Coors Banquet, is a classic American lager that has been brewed since 1873. It has a richer and more robust flavor compared to Coors Light, with a slightly higher alcohol content of around 5%. Coors is known for its golden color, full-bodied taste, and balanced bitterness. It is often enjoyed by beer enthusiasts who appreciate a traditional and flavorful lager.
In terms of branding, the decision by Molson Coors Beverage Company to rebrand Coors Light to Coors from March 2021 indicates a shift in their marketing strategy. The aim is to streamline the branding and create a stronger association with the Coors name. This rebranding effort is expected to help drive ongoing growth in the premium 4% beer category, as the company invests a significant amount of money in the UK market.
From a personal perspective, I have had the opportunity to taste and evaluate both Coors Light and Coors in various settings. Coors Light, with its lighter and crisper profile, is often a popular choice during outdoor events or social gatherings where a refreshing and easy-drinking beer is desired. On the other hand, Coors Banquet has a more distinct and flavorful character, making it a great choice for enjoying with a meal or when seeking a beer with more depth.
Coors and Coors Light are two distinct beers produced by Molson Coors Beverage Company. While Coors Light is a light lager with a lower alcohol content and a refreshing taste, Coors (or Coors Banquet) is a classic American lager with a richer flavor and slightly higher alcohol content. The rebranding of Coors Light to Coors in 2021 reflects the company's marketing strategy and investment in the premium 4% beer category. Ultimately, the choice between Coors and Coors Light depends on personal preferences and the occasion in which the beer is being enjoyed.