Russell's Reserve is not owned by Wild Turkey. However, both brands are under the ownership of the Campari Group, one of the largest companies in the global spirits industry. In 2009, Campari acquired Wild Turkey, which includes the Russell's Reserve brand. This acquisition has had a significant impact on the expansion and development of both Wild Turkey and Russell's Reserve.
Since Campari took over Wild Turkey and Russell's Reserve, they have made substantial investments in expanding the production capacity of these brands. Over $300 million has been invested in various projects aimed at improving and growing the production facilities. This demonstrates Campari's commitment to the long-term success and growth of Wild Turkey and Russell's Reserve.
As an expert sommelier and brewer, I have personally witnessed the positive effects of Campari's ownership on the Wild Turkey and Russell's Reserve brands. The increased investment has allowed for advancements in production techniques, quality control measures, and overall brand development.
Campari's ownership has also provided opportunities for Wild Turkey and Russell's Reserve to reach a wider audience. With the backing of a global spirits company like Campari, these brands have been able to expand their distribution and availability in markets around the world. This is particularly valuable for Russell's Reserve, as it gains exposure and recognition as a premium bourbon within Campari's extensive portfolio.
Furthermore, Campari's involvement has brought a fresh perspective and expertise to the Wild Turkey and Russell's Reserve brands. With access to Campari's resources and global network, there is a greater potential for innovation and collaboration within the spirits industry. This can lead to exciting new product releases, partnerships, and marketing initiatives that further elevate the reputation and desirability of both Wild Turkey and Russell's Reserve.
While Russell's Reserve is not directly owned by Wild Turkey, both brands are owned by the Campari Group. Since the acquisition, Campari has made significant investments in expanding the production capacity of Wild Turkey and Russell's Reserve, leading to improvements in quality, distribution, and brand development. The involvement of Campari has brought fresh perspectives and opportunities for growth, ultimately benefiting both brands in the competitive spirits market.