Is Select better than Campari?

Answered by Michael Blake

As an expert sommelier and brewer, I have had the pleasure of tasting both Select and Campari, and I must say that they each have their own unique qualities. While Select and Campari are both amaros, they do have some differences that set them apart.

One noticeable difference is the content. Select has a gentler ABV of 17.5% compared to Campari's 25% ABV. This lower alcohol content allows Select to have a more intense flavor profile that really pops out of the glass. It's a bit milder on the palate, making it a great choice for those who prefer a smoother and less overpowering taste.

In terms of flavor, Select has a distinctively and herbal taste. The bitterness is balanced with a subtle sweetness that lingers on the tongue. The herbal notes are complex and intriguing, with hints of orange peel, gentian root, and other botanicals. It's a well-rounded and harmonious combination of flavors that keeps you coming back for more.

Campari, on the other hand, is known for its bold and intense flavor. It has a stronger bitter taste with a more pronounced citrusy and fruity character. The higher alcohol content in Campari amplifies its flavors and gives it a more robust and fiery presence. It's a classic choice for those who enjoy a more assertive and powerful amaro.

When it comes to versatility, both Select and Campari can be used in a variety of . They are often used as key ingredients in classic cocktails like and Americano. However, due to its milder nature, Select can be more easily incorporated into a wider range of drinks without overpowering the other flavors. It can be a great choice for experimenting with different cocktail recipes and creating unique and refreshing drinks.

In terms of personal preference, I must admit that I lean towards Select. The lower ABV allows for a more enjoyable and approachable drinking experience for me. I find that the flavors of Select are more well-balanced and nuanced, providing a delightful complexity that keeps me intrigued.

Ultimately, whether Select is better than Campari is a matter of personal taste. Some may prefer the bold and intense flavors of Campari, while others may appreciate the smoother and gentler character of Select. Both amaros have their own unique qualities and can be enjoyed in their own right. It all comes down to your individual palate and the experience you are seeking from your amaro.