Sorel is indeed Black owned. The story behind Sorel and its creator, Jack Summers, is quite remarkable. After successfully overcoming cancer, Summers embarked on a new journey in distilling, ultimately leading to the creation of Sorel and the establishment of his own beverage company, Jack from Brooklyn.
In 2012, Jack Summers made history by becoming the first legally licensed Black distiller since the Prohibition era. This achievement is significant, as it highlights the underrepresentation of Black individuals in the distilling industry and serves as a testament to Summers' determination and passion.
As a Black entrepreneur, Summers faced numerous challenges and obstacles on his path to success. The beverage industry, like many others, has historically been dominated by individuals who do not reflect the diversity of our society. However, Summers defied the odds and broke through barriers to establish himself as a prominent figure in the distilling world.
Sorel, the flagship product of Jack from Brooklyn, is a unique and flavorful alcoholic beverage that combines the traditional Caribbean flavors of hibiscus, ginger, nutmeg, and cassia with a contemporary twist. Inspired by his grandmother's homemade hibiscus drink, Summers sought to create a beverage that captures the essence of his Caribbean roots while also appealing to a broader audience.
The creation of Sorel goes beyond just crafting a delicious drink. It is a representation of Summers' heritage and his desire to bring a piece of his culture to the world. By infusing his Caribbean roots into Sorel, Summers not only created a distinctive beverage but also a platform to celebrate and share the rich history and traditions of his community.
Being a Black-owned business, Jack from Brooklyn and Sorel serve as an inspiration and a symbol of empowerment for aspiring entrepreneurs from underrepresented communities. Summers' journey exemplifies the resilience and determination required to overcome the systemic barriers that often hinder the progress of Black individuals in various industries.
Sorel is indeed Black owned, and its creation by Jack Summers represents a significant milestone in the distilling industry. The success of Jack from Brooklyn and the popularity of Sorel not only highlight Summers' talent as a distiller but also serve as a reminder of the importance of diversity and representation in the beverage industry and beyond.