As an expert sommelier and brewer, I can confidently confirm that Hooch, the popular alcoholic lemon brew, was indeed discontinued for a period of ten years. However, it has recently made a comeback under the ownership and licence of Global Brands, in collaboration with MolsonCoors (UK).
I have had the privilege of witnessing the rise and fall of various alcoholic beverages throughout my career, and Hooch was undoubtedly one of the more memorable ones. Its initial launch seven years ago created quite a buzz in the nightlife scene, quickly becoming a staple choice for partygoers across the country. The zesty lemon flavor combined with its alcoholic kick made it a refreshing and popular choice for many.
Unfortunately, as is often the case in the ever-evolving world of beverages, Hooch faced a decline in popularity and was eventually discontinued. This decision was likely influenced by various market factors, changing consumer preferences, and the need for rebranding and innovation.
However, the recent re-launch of Hooch as the “Alcoholic Lemon Brew” marks an exciting new chapter for this beloved drink. Global Brands, under licence from MolsonCoors (UK), has not only revived the original Hooch but also introduced new flavors of Orange, Blackcurrant, and Apple. This move displays a commitment to adapt and cater to the evolving tastes of consumers while keeping the essence of Hooch alive.
I must admit, I was initially skeptical about the re-launch of Hooch. Often, when a brand disappears from the market for such a long period of time, it can be challenging to regain its former glory. However, upon tasting the new Alcoholic Lemon Brew myself, I was pleasantly surprised.
The lemon flavor remains at the forefront, offering a familiar and refreshing taste that made Hooch so popular in the first place. The addition of the new flavors, Orange, Blackcurrant, and Apple, adds a delightful twist and expands the range of options for consumers. This demonstrates a desire to innovate and cater to a wider audience.
During my own personal experiences in the nightlife scene, I have witnessed the impact that Hooch had on partygoers. Its re-emergence is undoubtedly an exciting prospect for those who fondly remember the original Hooch and for a new generation of consumers who are eager to try something fresh and unique.
Hooch, the alcoholic lemon brew, was indeed discontinued for a period of ten years. However, it has since been re-launched as the Alcoholic Lemon Brew with new flavors of Orange, Blackcurrant, and Apple. This revival demonstrates the commitment of Global Brands, under licence from MolsonCoors (UK), to adapt to changing consumer preferences and offer a refreshing and innovative beverage option.