Is truly iced tea being discontinued?

Answered by Andrew Fritz

It is true that Truly Iced is being discontinued in the first half of 2023. As an expert sommelier and brewer, I have been closely following the industry trends, and this news did not come as a complete surprise to me.

From a business standpoint, the decision to discontinue Truly Iced Tea seems to be driven by a desire to simplify the portfolio for wholesalers and retailers. Managing a diverse range of products can be challenging, especially when it comes to production, distribution, and marketing. By eliminating Truly Iced Tea, the company can focus its resources on other products that may have stronger market demand or higher profit margins.

I can understand why the company would want to create more excitement within its product lineup without the burden of adding new, permanent SKUs. Launching limited-release packs can generate a sense of exclusivity and urgency among consumers, which can be a great marketing strategy. As an avid consumer myself, I am always intrigued by limited-edition products, as they offer a unique and often fleeting experience. It's like finding a hidden gem that only a few lucky individuals get to enjoy.

While discontinuing Truly Iced Tea may disappoint some loyal fans of the brand, it is important to note that this decision does not necessarily mean the end of iced tea offerings from the company. In fact, it has been announced that a third limited-release pack will follow later in the year. This demonstrates that the company still recognizes the popularity of iced tea and wants to continue providing options for consumers.

As a sommelier, I have had the pleasure of tasting and evaluating various types of teas, including iced tea. I have come across a wide range of flavors, from traditional black teas to fruity herbal infusions. Truly Iced Tea, while it lasted, had its own unique characteristics that appealed to certain palates. However, the beauty of the beverage industry is its constant evolution and innovation. There are always new and exciting products hitting the market, and it is up to us, as consumers, to explore and discover them.

While Truly Iced Tea is being discontinued, it is not the end of the world for iced tea enthusiasts. The company's decision to simplify its portfolio and introduce limited-release packs is a strategic move aimed at generating excitement and maintaining a dynamic product lineup. As someone passionate about beverages, I am eager to see what new offerings will emerge and how they will captivate consumers' taste buds.