The True Story Behind True Beer Coolers

True Manufacturing has been a leading name in the commercial refrigeration industry since 1945, and their commitment to quality and craftsmanship is evident in their True coolers. These coolers are designed to provide optimal cooling for your beer, ensuring that it stays cold and refreshing for your customers.

One of the most common issues that can arise with a True beer cooler is a lack of cooling. If you find that your beer cooler is not cooling properly, one of the first things you should check is the condenser coils. These coils play a crucial role in cooling the refrigerant, which in turn provides the cool air for the beer cooler. However, over time, these coils can become dirty and clogged with dust, dirt, and grease, impeding their ability to cool the refrigerant effectively. Regularly cleaning the condenser coils can help prevent this issue and ensure that your beer cooler is operating at its best.

Another notable feature of True beer coolers is their long-lasting fan motors. While the average lifespan of an evaporator fan motor is just three years, True Refrigeration fan motors can last as long as 15-20 years. This is a testament to the quality and durability of True products. The fan motor plays a crucial role in circulating the cool air inside the beer cooler, ensuring even cooling throughout. With a long-lasting fan motor, you can have peace of mind knowing that your beer cooler will continue to provide reliable cooling for years to come.

In addition to their durability, True beer coolers also offer a range of features that enhance their performance and functionality. These coolers are designed with efficient insulation, ensuring that the cold air stays inside and the warm air stays out. This helps to maintain a consistent temperature inside the cooler, which is essential for preserving the quality of your beer. True beer coolers also feature adjustable shelves, allowing you to customize the storage space to accommodate different sizes of beer bottles and cans. This flexibility is particularly useful for businesses that offer a variety of beer options.

When it comes to choosing a beer cooler for your business, True beer coolers are a reliable and trustworthy option. With their long-lasting fan motors, efficient insulation, and customizable storage space, they are designed to provide optimal cooling and preservation for your beer. By regularly cleaning the condenser coils, you can ensure that your True beer cooler continues to operate at its best. So, invest in a True beer cooler today and enjoy the benefits of a high-quality and long-lasting cooling solution for your business.

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Who Makes True Coolers?

True coolers are made by True Manufacturing, a company that has been in operation since 1945. The Trulaske family, based in St. Louis, started True Manufacturing as a commercial refrigeration company. Since then, they have been dedicated to handcrafting their products in America. In 2008, True Manufacturing expanded their offerings with the launch of True Residential.

Here are some key points about True Manufacturing and True coolers:

– True Manufacturing was founded by the Trulaske family in 1945.
– The company started as a commercial refrigeration company and has since expanded its product line.
– True Manufacturing is known for handcrafting their products in America, showcasing their commitment to quality.
– True coolers are a popular choice for both commercial and residential applications.
– True coolers are designed to provide reliable and efficient refrigeration solutions.
– True coolers come in various sizes and configurations to meet different needs, including upright coolers, undercounter coolers, and coolers.
– True coolers are known for their durability and innovative features, such as LED lighting and adjustable shelves.
– True coolers are often used in the foodservice industry, convenience stores, supermarkets, and homes.

True Manufacturing has a long-standing reputation for producing high-quality coolers, and their commitment to American craftsmanship sets them apart in the industry.


True Manufacturing has proven itself to be a reliable and trusted brand in the commercial refrigeration industry. With their handcrafted approach and commitment to quality, they have been providing top-notch refrigeration solutions since 1945. The True beer cooler, like their other products, is designed to stand the test of time.

One of the key factors contributing to the longevity of True beer coolers is the cleanliness of the condenser coils. It is crucial to regularly clean these coils to prevent dirt, dust, and grease from hindering their function. By doing so, you can ensure that your True beer cooler continues to provide optimal cooling performance.

Additionally, True Refrigeration's fan motors are built to last. Unlike the average evaporator fan motor with a lifespan of only three years, True Refrigeration fan motors can endure for as long as 15-20 years. This durability is a testament to the high-quality construction and craftsmanship that goes into each True beer cooler.

Investing in a True beer cooler is a wise choice for any commercial establishment or beer enthusiast. With their commitment to excellence, True Manufacturing ensures that their products deliver exceptional cooling performance and long-lasting reliability. Whether you need a beer cooler for your bar, restaurant, or home, True Refrigeration has you covered.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.