Coors Banquet, the beloved beer known for its iconic golden can, has recently undergone a rebranding and is now known as Coors Original. This name change reflects the beer's long-standing history and commitment to its original recipe and flavor.
One interesting aspect of this rebranding is that Coors Original is now being brewed in St. John's, a city in Newfoundland and Labrador. This makes St. John's the only place in North America, outside of the “Golden Brewery,” where Coors Original is being produced. This means that residents of this province have the unique opportunity to enjoy Coors Original even before it becomes available to the rest of North America.
The decision to brew Coors Original in St. John's is significant as it demonstrates the brand's dedication to quality and craftsmanship. By expanding production to a location outside of the traditional “Golden Brewery,” Coors is able to ensure that every can of Coors Original delivers the same exceptional taste and experience that fans have come to expect.
This move also provides an exciting opportunity for the people of St. John's to become more closely connected to the Coors brand. As a sommelier and brewer, I believe that experiencing a beer in the place where it is brewed adds a unique dimension to the overall enjoyment. The people of St. John's can now take pride in knowing that their city is playing a vital role in the production of Coors Original.
Furthermore, this rebranding and production expansion may bring economic benefits to St. John's and the surrounding region. The increased production of Coors Original could lead to job creation and a boost to the local economy. Additionally, it may attract beer enthusiasts and tourists who are interested in visiting the brewery and experiencing the beer in its place of origin.
From a marketing perspective, the decision to rename Coors Banquet as Coors Original is also strategic. The new name emphasizes the beer's status as the original Coors, reinforcing its heritage and time-honored recipe. This rebranding may help Coors Original stand out in a crowded market and appeal to consumers who appreciate the authenticity and tradition associated with the brand.
The rebranding of Coors Banquet to Coors Original is an exciting development for beer enthusiasts and fans of the brand. The decision to brew Coors Original in St. John's, outside of the traditional “Golden Brewery,” adds a unique element to the beer's story and allows residents of this province to enjoy it before anyone else. This move demonstrates Coors' commitment to quality and craftsmanship while also providing economic opportunities for the local community. the renaming and production expansion of Coors Original is a significant milestone in the beer's history and a reason for celebration among its loyal fans.