As an expert sommelier and brewer, I must admit that my expertise lies more in the world of wines and beers rather than peanut butter brands. However, I can certainly provide some insight into what happened to the Squirrel peanut butter brand in Canada.
In June 2000, Unilever PLC acquired Bestfoods Corp. for a whopping $20.3 billion. This acquisition also included the Squirrel brand of peanut butter in Canada. Now, it's interesting to note that despite Squirrel having a longer history in Canada, Unilever decided to discontinue the Squirrel brand and focus solely on marketing the Skippy brand after the acquisition.
The decision to discontinue the Squirrel brand and solely promote Skippy could have been driven by various factors. It's possible that Unilever saw more potential and market demand for the Skippy brand, which led them to consolidate their efforts behind it. Perhaps Skippy had a stronger brand presence or a more established customer base in Canada, making it a more lucrative choice for Unilever.
In the world of consumer goods, decisions like these are often made based on market research, consumer preferences, and the potential for profitability. It's possible that Unilever conducted market studies and found that the Skippy brand had more appeal or a better chance at success in the Canadian market.
While I don't have personal experiences or situations specifically related to the Squirrel peanut butter brand, I can draw parallels from the world of wines and beers. In the beverage industry, companies often make decisions to discontinue certain brands or focus on one particular product line based on market trends, consumer demand, and profitability. It's all about making strategic choices to ensure the success and growth of the overall business.
To summarize, the Squirrel peanut butter brand was discontinued in Canada after Unilever acquired Bestfoods Corp. and decided to solely market the Skippy brand. This decision was likely driven by factors such as market research, consumer preferences, and the potential for profitability.