What is the difference between Michelob Ultra and gold?

Answered by Daniel Conrad

Michelob Ultra and Michelob Ultra Pure Gold are two different variations of offered by Anheuser-Busch's Michelob Ultra brand. While they are similar in some ways, they do have some key differences.

1. Ingredients: One of the main differences between Michelob Ultra and Michelob Ultra Pure Gold lies in the ingredients used to brew them. Michelob Ultra is made with traditional ingredients, while Pure Gold is made with organic grains. This distinction is important for those who prioritize organic and natural ingredients in their beer choices.

2. Caloric Content: Both Michelob Ultra and Pure Gold are marketed as low-calorie beers, but there is a slight difference in their caloric content. Michelob Ultra contains 95 calories per serving, while Pure Gold has slightly fewer calories at 85 per serving. This difference may be appealing to those who are actively trying to watch their calorie intake.

3. Carbohydrate Content: Another difference lies in the carbohydrate content of these beers. Michelob Ultra contains 2.6 grams of carbs per serving, whereas Pure Gold has slightly fewer carbs at 2.5 grams per serving. While the difference may seem negligible, it can be significant for individuals following strict low-carb diets.

4. Taste Profile: Taste is subjective and can vary from person to person, but some beer enthusiasts have noted that Pure Gold has a slightly different taste profile compared to Michelob Ultra. Pure Gold is often described as having a crisper and lighter flavor, which may appeal to those who prefer a more refreshing and less taste.

5. Branding and Marketing: Michelob Ultra and Pure Gold also have different branding and marketing strategies. Michelob Ultra has long been marketed as a beer for active and health-conscious individuals, with advertisements often featuring people engaging in fitness activities. Pure Gold, on the other hand, emphasizes its use of organic grains and its commitment to sustainable practices.

The main differences between Michelob Ultra and Michelob Ultra Pure Gold lie in their ingredients, caloric content, carbohydrate content, taste profile, and branding. While both beers are low in calories and carbs, Pure Gold offers a slightly lower calorie and carb count and is brewed with organic grains. Ultimately, the choice between the two may come down to personal taste preferences and individual dietary considerations.