The 700 ml bottle size is commonly used for spirits and is considered the standard size in Europe. As a sommelier and brewer, I have come across 700 ml bottles in various contexts and have experienced the significance of this size firsthand.
In Europe, the 700 ml bottle is widely recognized and accepted as the reference size for spirits. When I have visited bars and liquor stores in Europe, I have noticed that most spirits, such as whiskey, vodka, rum, and gin, are predominantly available in 700 ml bottles. This size is considered ideal for European consumers, as it provides a substantial quantity of the spirit without being too overwhelming or excessive. It strikes a balance between affordability and a suitable amount for personal consumption or gifting.
The 700 ml bottle size has become ingrained in the European drinking culture. When I have interacted with European customers, they often refer to this size as the standard and are familiar with its contents. It has become a common expectation for spirits to be packaged in 700 ml bottles, and any deviation from this size might raise questions or surprise consumers.
One possible reason for the prevalence of 700 ml bottles in Europe could be the historical context and regulations surrounding alcohol production and consumption. European countries have a long-standing tradition of spirits production and have established regulations and standards over the years. The 700 ml size might have been determined as the ideal quantity to conform to these regulations while providing a reasonable volume for individual consumption.
In contrast, the 750 ml bottle is considered the reference size for spirits in the United States. During my time in the U.S., I have noticed that most spirits, including whiskey, vodka, tequila, and bourbon, are commonly sold in 750 ml bottles. This size is widely recognized and expected by American consumers when purchasing spirits.
The preference for 750 ml bottles in the United States might be influenced by cultural factors and consumer expectations. Americans are known for their larger portion sizes and the concept of “bigger is better.” The 750 ml bottle aligns with this mindset, offering a slightly larger quantity compared to the 700 ml bottle found in Europe.
It's important to note that the choice between the 700 ml and 750 ml bottle sizes is not set in stone and can vary depending on the retail location and target market. Some brands may choose to offer both sizes to cater to different consumer preferences. Additionally, specialty or high-end spirits may deviate from these standard sizes and offer smaller or larger bottles to create a unique selling point or enhance the perceived value of the product.
The 700 ml bottle is the reference size for spirits in Europe, while the 750 ml bottle is the reference size in the United States. These sizes have become deeply ingrained in their respective markets and are driven by cultural factors, consumer expectations, and historical regulations. As a sommelier and brewer, understanding these bottle sizes and their significance is crucial in providing the best experience for customers and navigating the global spirits industry.