Tennessee is known for many things, including its rich history, beautiful landscapes, and of course, its delicious food and beverages. When it comes to soda, there is one drink that stands out as a true Tennessee icon – Mountain Dew.
Mountain Dew, often referred to as “Dew,” has deep roots in the state of Tennessee. It was first sold commercially in 1954 by Tri-City Beverage, a small bottling company based in Johnson City. The original formula for Mountain Dew was created by Barney and Ally Hartman, who were brothers-in-law and business partners. They developed the drink as a mixer for whiskey, aiming to create a unique and flavorful beverage that would appeal to the local Appalachian population.
The Hartman brothers named their creation “Mountain Dew,” taking inspiration from a term used in the region to describe homemade, high-proof moonshine. The name “Mountain Dew” perfectly captured the spirit of the drink and its association with the rugged and independent nature of the Appalachian people.
From its humble beginnings in Johnson City, Mountain Dew quickly gained popularity and began to spread throughout Tennessee and beyond. In 1964, the brand was acquired by PepsiCo, which helped to further expand its distribution and marketing efforts. Today, Mountain Dew is one of the most recognized and beloved soda brands in the United States.
But what sets Mountain Dew apart from other sodas? One of its defining characteristics is its bold and distinctive flavor. Mountain Dew has a citrusy taste with a hint of sweetness and a refreshing kick. The flavor profile is often described as bright, tangy, and energizing, making it a popular choice for those seeking a pick-me-up.
In addition to its original flavor, Mountain Dew has also introduced a wide range of innovative and unconventional variations over the years. From the popular Mountain Dew Code Red, which adds a cherry twist to the original formula, to the Mountain Dew Baja Blast, a tropical-inspired flavor available exclusively at Taco Bell, there is no shortage of options for Mountain Dew enthusiasts to choose from.
As a sommelier and brewer, I have had the pleasure of experiencing the taste and versatility of Mountain Dew firsthand. I have found that its bold flavor profile makes it a great accompaniment to a variety of foods, from spicy barbecue to savory burgers. Its refreshing nature also makes it a popular choice for outdoor activities and gatherings, whether it's a summer cookout or a day at the beach.
When it comes to soda, Tennessee is known for its iconic drink, Mountain Dew. With its origins in Johnson City and its bold and distinctive flavor, Mountain Dew has become a beloved beverage not only in Tennessee but throughout the United States. Whether enjoyed on its own or as a mixer, Mountain Dew continues to capture the hearts and taste buds of soda enthusiasts everywhere.