Kenny Chesney started Blue Chair Bay Rum in 2013. As an avid fan of rum and an accomplished musician, Chesney wanted to create a rum brand that reflected his own personal style and taste. He was determined to be fully involved in the company and took on the role of being at the helm of Blue Chair Bay. In fact, he proudly declared, “I own it 100%.” This level of ownership was important to Chesney because he wanted the rum to be an expression of his own inspiration and story.
Launching a rum brand was a natural fit for Chesney, as he has long been associated with the laid-back, tropical lifestyle. His music often features references to beach life and relaxation, and he has even released songs with titles like “Pirate Flag” and “No Shoes, No Shirt, No Problems.” It was only fitting that he would venture into the world of rum, a spirit often associated with Caribbean vibes and vacation destinations.
Chesney's passion for rum is evident in the attention to detail he has put into Blue Chair Bay. He wanted to create a rum that he himself would enjoy, and he made sure to have a hands-on approach throughout the entire process. From selecting the ingredients to overseeing the distillation, Chesney was involved in every step of the rum-making process.
Blue Chair Bay Rum offers a range of flavors, including Coconut, Banana, and Vanilla. Chesney wanted to create rums that were not only delicious on their own but also versatile enough to be used in a variety of cocktails. He wanted his rum to evoke the feeling of being on a beach, sipping a refreshing drink and soaking up the sun.
Since its launch, Blue Chair Bay Rum has gained popularity among both rum enthusiasts and fans of Kenny Chesney's music. The brand has received numerous awards and accolades for its quality and craftsmanship. Chesney's dedication to his rum brand is evident, and his personal touch can be felt in every bottle.
Kenny Chesney started Blue Chair Bay Rum in 2013. He wanted to create a rum brand that reflected his own personal style and taste, and he took on the role of being fully involved in the company. Chesney's passion for rum and his desire to create a high-quality product can be seen in every aspect of Blue Chair Bay Rum.